In response to Brian Jacobs’ article ‘Finally – the year of mobile?’, Vic Davies of Bucks New University, looks at how mobile technology is now creeping into the living room via games consoles and televisions and the effect this may have on the family unit.
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Raymond Snoddy: “You would think the television industry would be shouting such good news from the rooftops…. The ‘missing’ viewers aren’t missing at all. They have just wandered off to use all the flexible methods of viewing that technology has offered, as you would expect.”
Raymond Snoddy comments on yesterday’s release by News International of updated figures for The Times/Sunday Times paywall experiment, which began in July last year.
Ian Betteridge, digital content strategist at Redwood, says when it comes to digital content, brands need to start with the customer…
Mike Hope-Milne, enterprise director at Pearl & Dean, explains why the rise of alternative content offers cinema advertisers new and exciting ways to engage with an already-captive audience…
Brian Jacobs, Founder BJ&A, wonders why advertisers aren’t queuing up to use mobile? Maybe because mobile isn’t really an advertising medium at all…
Diana Cawley, managing director of Arc, the brand activation arm of the Leo Burnett Group, says brands need to ensure they tailor their offering to maximise the multi-channel opportunity…
James Whitmore, managing director at Postar, on the dangers of content over creativity…
Simon Andrews, founder of the full service mobile agency addictive!, on the disrupting effect of mobile – focusing on two huge businesses where mobile is enabling new business models and shaking up old ones; TV & Movies and Money.
Raymond Snoddy on the BBC cuts: Blank screens late at night would not be a good idea. You have to show something. The last person who tried blank screens was Prime Minister Ted Heath during the miner’s strike and it didn’t get him very far.