Josh Banham, a 17-year-old student from London, gives a candid insight on youth media consumption…
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The natural hierarchy of things in the national newspaper market has changed. In most markets a hungrier number two can eventually wear down a market leader. In the newspaper market this can take decades – it really is a war of attrition and in this particular case it is between two heavyweight sluggers.
Charles Norrie responds to Raymond Snoddy: Unlike Mr Snoddy, I rejoiced at the end of the News of the World, only marred by the sickening display of its editor and staff when the last paper was produced.
Raymond Snoddy: NotW rivals have been accused of missing an open goal but in reality salvaging around two million copies in the middle of the summer and in the current competitive climate facing all newspapers is a respectable performance. But it is now clear that Rupert Murdoch made a spectacular misjudgement when he decided to close down the NotW…
Julia Hutchison, COO, APA, on the value of content marketing…
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, on how media consumption habits change in the holiday season…
Last week I spent one evening in Magaluf at a Tinie Tempah gig. Yes, really. We were holidaying in Majorca; the kids were keen; and I went as driver and “guardian”. It cost me 35 quid per ticket to mix with Shagaluf’s holidaying finest (those that wore a shirt were mostly Liverpool or Newcastle fans for you researchers out there).
Duncan Southgate, global brand director at Millward Brown, on the excitement surrounding Google+…
Marnie Virdee, head of research & sales operations at talkSPORT, on the station’s strategy and success…
Matthew Rouse, account director at Mindshare, gives an agency view on RAJAR’s Winners & Losers and National Brands…