More Opinion articles

Claire Myerscough, business intelligence director at News International, explains why ‘word of mouth’ will be more important than ever in 2010…

John Cole, managing director of Adknowledge, says we should expect a fundamental shift away from broadcast to opt-in style ‘social currency’ media.

Raymond Snoddy on the power of television in the forthcoming general election and the attitude of the main parties towards the media.

Frances Dickens, CEO of barter company Astus, explains exactly what corporate barter is and how it’s growing.

Raymond Snoddy on the decline of Bebo and the “lost generation” of brand managers who just don’t get social media.

In our latest Media Playground Thought Leadership piece, Kantar Media looks at paid-for online content, the various pricing models and what research shows consumers are willing to pay.

In the same way that an OTS on TV differs from one on radio, so it’s also incorrect to assume that an OTS on a billboard is of equal value to one in a shopping mall or an airport.

Raymond Snoddy wants to know if Twitter has had its day, despite its effectiveness as a communications tool.

Despite the increasing popularity of digital media, consumers with a technological bent are still checking out the print editions of their favourite titles, says Katherine Page, technical consultant at the National Readership Survey.

Amanda Davie, founder and managing director of Reform, explains why the IPA Search Certificate will help combat tough external threats and protect the value of the client-agency model…