More Opinion articles

Raymond Snoddy on News Corp’s problems with geeks bearing gifts and the true cost of giving news away.

Hamish Pringle, director general of the IPA, explains what defines a top advertising, media and marketing brain and what makes the high-achievers in ‘Adland’ tick …

Raymond Snoddy on BBC Worldwide maintaining the status quo and rocking all over the world.

Daniel Wilkinson, search director, Jellyfish, on how pay per click search marketing can help publishers connect with subscribers.

Hugo Drayton, CEO of InSkin Media, explains why he thinks the hybrid model for mainstream, news-centric publishers is hard work … but why it continues to make sense.

Zoe Winterson, associate director at Pearl & Dean, looks at the 3D revolution as it continues to gain speed …

Raymond Snoddy’s conference highlights: The Lord Chief Justice’s undying commitment to openness in Government freedom of information, newspaper-owned PR agencies, the thorny issue of charging for online content and thinking “out of the box” …

Mark Cranmer, chief executive of Isobar, uses lyrics from Oasis’ classic (What’s The Story) Morning Glory? to analyse and solve the issues facing the media industry…

Murdoch needs to think long and hard about how serious his attack on Google is… because at the moment he is, in effect, acquiescing in the “kleptomania and parasitism”, says Raymond Snoddy.

Julia Hutchison, COO of the Association of Publishing Agencies, highlights the best ways for brands to engage consumers online.