More Opinion articles

Barry McIlheney, chief executive, PPA, on why the release of NRS PADD marks a historic moment for the industry…

Raymond Snoddy says you can see the sort of word association games that lead to individual reshuffle decisions in David Cameron’s mind: Disabled, Paralympics, Olympics legacy, culture secretary and then shove in equality to make a natural bridge and bingo…

Greg Grimmer on Google: They say they want to make the world a better place; they say they want change to happen faster, yet the danger is the quicker the world changes – for the better or the worse – the more likely they are to be left behind…

James Whitmore, managing director at Postar, on his experience of falling on the wrong side of the media line…

Martin Galvin, director of agency sales at Specific Media, on why he thinks TV is the sun in the screen solar system – every other device orbits around it and needs its warmth to survive…

Steve Smith, head of thought leadership at Starcom MediaVest London, looks at brand ‘likes’ on Facebook and, perhaps more importantly, interactions…

I have just returned home after a three week sojourn in a Turkish haven of tranquillity, where I have spent time recovering from an addiction I never knew I had…

Raymond Snoddy asks: Can a local TV station run as a sustaining business once the BBC subsidies end? Will enough viewers watch? Will advertisers be the slightest bit interested?

John Billett suggests a new criteria for judging the real effectiveness of campaigns entered for industry awards.

As the marketing world continues to evolve, Liz Wilson, CEO at CMW and Chris Willingham, partner and CMO at Fallon discuss how to redesign client service in order to keep pace.