Simon Andrews, founder of the full service mobile agency addictive!, on why second-screen was just hype at the Superbowl (but why search did work)…
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In response to Greg Grimmer’s article “Press-ing the flesh and cutting the rope“, Rufus Olins, CEO of the Newspaper Marketing Agency comments, saying how much others had enjoyed the ANNAs.
Greg Grimmer on his grim night at the ANNAs; a far happier print experience with the excellent commercial team from the Guardian; and why there is so much love and affection for the newspaper sector…
Raymond Snoddy says whatever the outcome of Leveson, the debate will continue forever over what is fair, what is reasonable, and what is in the public interest and what is not…
Steve Smith, head of thought leadership at SMV Group, explains why supermarkets need to think about pleasure, not just price…
Dean Wilson, UK MD at Active International, says sponsorship needs to be refreshed and maybe even re-branded in order to prosper in today’s marketplace…
Chris Worrell, European research director at Specific Media, looks back at MediaTel’s Future of Media Research event and explains why lots of data creates lots of questions…
I am not sure if RAJAR week always gives the impression of a lot happening but there certainly seems to be lots to talk about this week…
Charlie Yeates, associate director, Investment Trading at MediaCom, congratulates some of the specialist radio brands who offer niché and unique choices to both listeners and advertisers…
Mike Williamson, head of radio at Carat, says today’s RAJAR results represent a superb year overall but some stations need to re-focus after disappointing results…