In his latest monthly column for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, puts his haunted memory of being booed at the Direct Marketing awards aside to explain the new golden rules of response advertising …
Showing 5071-5,320 of 5,320
More Opinion articles
| TGI
As direct mail continues to extend its size and reach in the digital age, the threat of a national postal strike evokes an angry response from marketers and mail-order specialists, according to TGI…
Terry Hunter, managing director of CyberDMG, thinks brands should consider investing more in improving their ecommerce websites before driving traffic to them …
England v Ukraine’s 500,000-strong audience will no doubt have pound signs dancing around internet entrepreneurs eyes, but lonely monks in their cells viewing on laptops doesn’t really cut it, according to Raymond Snoddy …
Editor James Harding’s quick step – removing a traditional slice of humour from The Times – gets a ZERO from media judge Raymond Snoddy …
More than a triumph of hope over experience, the re-born Jazz FM is an example of ignoring previous commercial failure and using digital technology to reach significant audiences. Could others do the same, asks our weekly columnist Raymond Snoddy …
Desperate circumstances require desperate action says Jim Marshall, chairman of the IPA Media Futures Group, of the Evening Standard’s plans … but there are a host of other media sectors and media owners who really need to get their head out of their … too!
Simon Rees, founder of Digital Planet, looks at what the media industry can do to support a more sustainable future …
Our weekly columnist Raymond Snoddy on the latest IAB figures putting online adspend ahead of TV for the first time.
Mark Eaves, managing director at Drum PHD, looks at the potential of product placement…