More Opinion articles

Jeff Siegel, senior vice president, worldwide advertising, Rovi Corporation looks at how branded content is developing and moving more and more from online marketing to the larger screen.

James Papworth, marketing director of the Professional Publishers Association (PPA), on magazines and their digital revolution…

James Cridland, managing director of Media UK and a radio futurologist, reminisces on the sporting summer and the impact on radio listening and its digital future…

All the headlines and highlights from RAJAR’s Q3 2012 release, including the national, breakfast and London markets.

Following George Entwistle’s appearance at the culture select committtee, Raymond Snoddy continues to explore the ramifications for the BBC and its executives…

Petteri Vainikka, VP Marketing for Enreach, discusses ‘programmatic premium’ and premium real time bidding (RTB) and how they might co-exist together.

Dean Wilson, UK CEO and VP International at Active International, on how information and content overload could be the saviour of a medium not conducive to media multi-tasking…

David Brennan, Founder of Media Native, on the need for objective, representative research to be applied to media decisions because we are incapable of making them based on our own experiences.

Simon Andrews, founder of the full service mobile agency addictive!, looks at the developments in mobile and how it might be disrupting GAFA (Google, Apple, Facebook and Amazon)

Starcom MediaVest’s head of thought leadership, Steve Smith, ponders what claimed behaviour tells us about brand and argues that many brands need to develop ‘exceptional routine’ in their customers to avoid becoming invisible.