More Opinion articles

Ollie Bath, head of client solutions at IgnitionOne UK, delves into the murky waters of online measurement.

Steve Smith of Starcom MediaVest Group highlights some of the conclusions from a study of people’s experiences of shopping at Tesco.

A series of blogs about the broadcast industry, narrated by David Brennan…”I’d always back analogue businesses to win out in the long term; because the world may be turning digital but people are fundamentally analogue in nature.”

James Whitmore,managing director at Postar, says these are “heady times for any seeker of consumer truth”…

David Hellier, deputy editor at City AM, anticipates a tougher future for BSkyB.

In an enthralling week at the Leveson Inquiry, a “bonus” column from Raymond Snoddy takes stock of Rupert Murdoch’s testimony and considers where next. “We can look forward to Leveson causing even more headlines and further pandemonium when Hunt and Cameron appear before him and take the oath.”

Simon Andrews, founder of the full service mobile agency addictive!, on Apple, Amazon and the big players stepping into mobile money.

Raymond Snoddy wonders what we have really learnt about phone-hacking and the relationship between the media and politicians from the remarkable appearances of both James and Rupert Murdoch before the Leveson inquiry?

Rosie Merrell, marketing & communications director at Limited Space, says the recent OMC research lays a good foundation for others to explore the findings further and to obtain a deeper understanding of how the medium’s influence alters within individual environments…

Steve John Owens, a radio producer, presenter and podcaster, explains why it is clear to see that there is still a future for radio and radio advertising…