Jonathan Knowles is right that capitalising marketing isn’t a silver bullet. But that doesn’t mean marketers should stop making the argument, writes Rob Beevers.
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CEPs give brand and performance teams the same commercial target, measurement framework, and moment to act. They are the first credible bridge between the two disciplines.
As media consumption becomes increasingly fragmented, the role of transparent, independent and industry-agreed measurement becomes more important than ever.
When women in their forties are being advised to ‘botox their CV ’, we must urgently address gendered ageism, writes Nicola Kemp.
Grow wise or silly, wide or tall… but never grow up, always down. What media can learn from Roald Dahl.
Inclusive thinking isn’t a trend. It’s how better decisions and meaningful campaigns are made.
The debate over whether Origin has failed, and whom it was created to serve, needs to distinguish evidence from speculation, measurement from currency, and the programme’s original advertiser-led purpose from the incomplete product it has delivered so far.
If regulation is inevitable, we should use it as an opportunity to create a smarter, safer digital ecosystem. Lisa Morgan looks at key considerations.
Martyn Ziegler’s exclusive, one of the most significant sports exclusives ever, has put an end to what many saw as an attempt to sell off the soul of football. Ray Snoddy explains.
Brand safety has long been a non-negotiable for digital advertising, but it has evolved beyond simply avoiding harmful content. The IAA’s executive director unpacks the key discussion points from a recent debate at this year’s Cannes Lions.