The divide between B2B and B2C marketing is a persistent inefficiency. Acknowledging the emotional weight of B2B decisions and addressing it authentically makes brands more effective.
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We have to create marketing operating models that account for the unknown, whether driven by tech, economic, or political factors, writes the BBC’s director of media.
Numeris argues that exposure and outcomes are not competing ideas but work together. But neither works well without trust, and that requires a single, transparent, industry-governed currency.
Creator businesses are hitting the same structural ceiling as legacy media companies. They’re just doing it faster, and the clever ones are building walls.
The experiential agency that brings the gathering to life and a media leader who attended for the first time make the case for why this Cornish event has earned its place on the industry calendar.
Zehra Chatoo reveals findings suggesting that women are not slower to adopt AI because they lack confidence or capability; rather, they have a justified fear of judgment.
The IAB UK’s chief strategy officer reflects on 54 episodes of his AI Haven’t a Clue podcast, revealing the chaotic, overhyped, occasionally creepy and very, very funny world of AI.