As AI makes it harder for audiences to distinguish credible journalism from the growing volume of online content, the value of trusted editorial brands continues to grow, says the PPA’s CEO.
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We sat down with the new Mail Metro Media commercial leadership team, find out more about them here.
Mail Metro Media’s chief revenue officer, Dominic Williams, is in the hot seat for our probing and quick-fire Leading Questions.
In response to comments made by Jellyfish’s CEO during Cannes Lions, Goodstuff’s executive director of creative media fires back.
Nigel Farage may be at personal loggerheads with Sky News and Times Newspapers, but by potentially causing a tsunami of media interest in Reform UK, who knows where the biggest waves may land.
A jury member for the Cannes Lions Entertainment for Sport category reflects on three trends to emerge from this year’s entries.
The most difficult task for any planner is buying precisely enough attention to achieve the desired result – and not a second more. Lumen’s Mike Follett explores the objective of ‘enough’.
Comcast, ITV and RTL are not isolated stories. They are all manifestations of the same underlying trend, writes analyst Ian Whittaker.
The agencies that move first under LLM-mediated selection won’t be the ones with the cleanest schema markup. They’ll be the ones who have taken a clear, distinct position, writes Paul Evans.
OOH was everywhere at Cannes Lions, but also almost invisible. Talon’s global CEO Sue Frogley argues that the sector needs to shout louder about its capabilities.