More Opinion articles

Combining fan data from OTT with that from other social media can open up exciting new revenue streams – and not just for top-tier sports.

It’s up to all of us working in digital advertising if we want to tackle what has quickly become our industry’s greatest threat.

The scale of opposition could crush the proposal, whatever the regulators ultimately decide.

Remember 2017’s headlines on brand risk? Until we make sustainability business-critical, a similar moment could be coming for carbon-heavy digital media investments.

As the honest truth of women’s lived experiences keeps being swept aside, the media industry risks confusing talking about change with actual change.

The market is looking brighter, so it’s the wrong time for agencies to be too cautious. But, as always, the ingredients for success are fast-moving.

As tech lay-offs disproportionately impact women, in an industry already far from gender parity, we take a look at actionable strategies companies can employ.

This industry should be asking hard questions about how we can be the most pro-family sector in modern business, writes the editor.

Tech developments will enable content to diffuse at the edges and shift in shape — and this requires an accompanying change in mindset. 

Highlights from the past year include an interview with Dame Carolyn McCall and why self-editing equals self-sabotage.