Partner content: One compelling case study illustrates this evolution of how can advertisers tap into podcasts’ highly engaged and varied audiences, writes the global head of Acast Creative.
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Freely may well allow PSBs to become greater than the sum of their parts, writes Goodstuff’s head of video planning.
Take a wider view of the industry beyond the daily headline and you will see the future is bright. We don’t appreciate this enough and should say it more often.
Veridooh global president, NIck Parker, questions why DOOH still commands such a small percentage of global adspend, and offers six measures to finally get to 10% share.
Broadcasters should be focus much more on co-operation rather than on squabbling and forcing the Culture Secretary to have to adjudicate.
Nicola Kemp calls for an end to companies contributing to “crushing standards” leading to women being overworked, overwhelmed and underpaid.
Let’s be clear. Principal media only exists to make media agency groups more money.
We’re stuck in a cycle of performative media — where we breathlessly perform for algorithms. It’s unsustainable, writes the editor-in-chief.
However, we do have an opportunity to take on a consultative and diagnostic role as CMOs’ remits broaden and they ask more of their partners.
Warc forecasts that Meta will reach a dizzying $155bn of global ad revenue in 2024. Fine, but please don’t then compare it to linear TV as though that means something.