More Opinion articles

Tech developments will enable content to diffuse at the edges and shift in shape — and this requires an accompanying change in mindset. 

Highlights from the past year include an interview with Dame Carolyn McCall and why self-editing equals self-sabotage.

Brands are rightly asking what the best approach is when it comes to attention, so time to get specific about terms and how to decide which vendors to work with.

ITV is garnering praise for its domestic programming as it battles a tough TV market, while the BBC takes a more internationalist approach.

SVOD has reached a saturation point, presenting opportunity for linear TV as it continues to adapt and innovate.

Bereavement leave and pay is a topic that has been neglected in employment policies for too long. Employers can and should do better.

Let’s make the time spent at work more purposeful, starting from reducing the number of comms channels we use and embracing different behavioural styles.

The three-year cycle of pitch explosions could be broken in 2024 as advertisers appear to be more “introspective” about what they need, writes the editor.

Jack Benjamin, Ella Sagar and Nick Manning examine Warner Bros Discovery’s latest earnings, Reddit’s forthcoming IPO and why agency-client relationships at holding companies have become less transparent.

For brands looking to be seen and heard during tentpole events in 2024, here are our tips for ‘crossing the streams’ in successful TV+TikTok campaigns.