Instead of virtual land and virtual shopfronts, start thinking of the metaverse like the offspring of twin technological advancements — the internet and gaming — and carrying half of the DNA of each.
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Greater clarity of attention metrics, be it through self-regulation or industry investigation, will unlock more creative thinking.
Having technological access involves a certain level of privilege. Although it’s still new, we may already be in danger of never realising an inclusive metaverse, writes Mindshare’s paid social account director.
Prosperity is no longer a reliable guide to purchasing patterns, writes Wavemaker US’s chief strategy officer.
JCDecaux UK’s head of programmatic shares what is holding back industry growth and what the next steps towards transformation are.
Prime Minister Rishi Sunak’s wooden appearance on the BBC’s Sunday morning political talk show drew criticism from unexpected corners.
Advertisers need to be more active stewards of their media investments rather than delegating that entirely to their agencies, writes ANA Group’s executive vice-president.
100% Media 0% Nonsense: Cannes Lions remains an essential tentpole in the ad industry calendar. But it can’t cover up the many cracks that need fixing, writes the editor.
Managing the time difference is one of the most difficult parts of moving from the UK to the US. Doing so requires strategy and rule-setting.
When it comes to emerging technologies and how they will impact marketing, how do we heed the cynic’s glass half empty caution, while also embracing the optimist’s glass half full guidance? The realist’s answer is to experiment, scale and repeat, argues Essencemediacom UK’s head of media planning.