Advertisers need to be more active stewards of their media investments rather than delegating that entirely to their agencies, writes ANA Group’s executive vice-president.
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100% Media 0% Nonsense: Cannes Lions remains an essential tentpole in the ad industry calendar. But it can’t cover up the many cracks that need fixing, writes the editor.
Managing the time difference is one of the most difficult parts of moving from the UK to the US. Doing so requires strategy and rule-setting.
When it comes to emerging technologies and how they will impact marketing, how do we heed the cynic’s glass half empty caution, while also embracing the optimist’s glass half full guidance? The realist’s answer is to experiment, scale and repeat, argues Essencemediacom UK’s head of media planning.
Nina Franck explores how to pick and mix campaign measurement tools to best suit business and budgets.
Johnson is back working in the press, but the press wants to focus on other matters.
The next wave of change will define the success of agencies and their clients businesses, writes Assembly’s Europe CEO.
Leaders risk being more concerned with protecting their office footprint than promoting and retaining female talent, warns Nicola Kemp.
The Media Leader Jobs: New funding for creative start-ups to scale up will help turn entrepreneurs into business leaders.
It’s déjà vu all over again — the Open Web Programmatic market is as impenetrable as ever.