More Opinion articles

Evidence indicates that there’s plenty of opportunities for arbitrage remaining when using attention metrics.

It’s time middle managers and their work are more appreciated in media. 

It’s hard to see how Twitter succeeds with Elon Musk at the helm. And yet this takeover is an opportunity to reset advertisers’ relationship with social media, writes the editor.

Now is the time to reassess other channels more broadly and understand how they can reach different audiences.

Focussing on quantity over quality media in difficult times will result in short- and long-term damage to your brand, warns the CEO of Raconteur.

Ignoring the needs of these women is not only ageist, it is bad business.

Effectiveness data collected quickly during a crisis can soon become obsolete when the markets are volatile to change.

In today’s climate, the BBC can’t afford to sacrifice contextual, in-depth reporting in the name of ‘balance’.

Brands must see an increasingly complex holiday shopping journey through the eyes of the customer – not through the lens of their own siloed structures.

Our understanding of attention can be transformed and improved when describing the concept in other languages.