More Opinion articles

A slew of blatant plants of articles in the press from both Tories and Labour undermine journalistic credibility.

When what you’re known for is not the same as what you want to do, it might be time for some personal brand rehab.

In an increasingly polarised media landscape, we must read widely, question everything, and don’t lose perspective on what really matters.

Adapt to the decline of cross-device tracking and embrace on-device processing to create more meaningful moments with your audiences.

Brexit coverage has remained off the menu, even as the hospitality industry is crumbling under post-Brexit business realities.

With the summer in full swing, it’s remarkable how different the attitude towards holidays is between the UK and US, and never more so than over July and August period. 

The Telegraph looks on course to hit its bold ‘one-million subscriber’ target, but at what cost? And what will happen next, asks Axate founder Dominic Young.

Can we use modern technology to help consumers access a physical interaction rather than replace it?

Fake ads or branded ‘fan art’ stand a much better chance of going viral when they marry bizarre activations with seemingly real world locations. 

Is a one-dimensional focus on measuring attention distracting advertisers from exploiting the true effectiveness potential of different media?