More Opinion articles

Most advertisers seem to think their brand needs its own bespoke experience on a platform like Roblox. But they are missing out on a huge, untapped opportunity with the tools already available. 

Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.

Anna Sampson shares her best practice for storytelling, as it seems to have become ‘a lost art’ amongst younger talent in media.

The future of retail media is bright, but a cluttered market threatens to act as a barrier to exponential growth.

ChatGPT may not make journalists obsolete, but its generation of inaccurate or false information should make any news outlet nervous.

Meta needs a different message—and perhaps even a different narrator—to better communicate its potential.

YouTube’s MD of sales proposes five common principles for cross-media audience measurement they believe the industry needs to agree on, adopt and adhere to.

Director-general Tim Davie creates a “toxic culture of fear and paranoia” in BBC Classical Music. But BBC bosses before Davie have been just as savage.

Bob Wootton examines the new out-of-home verification system and Procter & Gamble’s new digital focus.

There is still a long way to go to achieve true gender equality — especially when it comes to women’s health.