100% Media 0% Nonsense: If the idea of having an elephant at a media conference doesn’t make sense, it’s perfect. Because the trends we’ve seen lately in tech and media shouldn’t make sense either.
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Smarter manifest manipulation in ABR streaming can go a long way toward reconciling the conflict between technical capability and profitability.
Columnist Nick Manning joins the host Jack Benjamin and editor Omar Oakes to preview the key issues that will come up at this year’s Future of Media event in London.
Barb is considering a move to second-by-second reporting as the standard for UK TV audience measurement, reveals CEO Justin Sampson.
Strategist Simon Carr thinks big and looks at how brands might deliver experiences that transcend the ordinary.
GB News needs to decide if it wants to play by the rules and actually be a regulated, licensed broadcaster. And Ofcom needs to expedite its investigations, lest it continue to look timid.
Hearts & Science’s UK MD shares her experience of dyslexia and offers advice on how to move beyond its perceptions.
Brands operate in the real and online worlds, and how they choose to represent and portray women and who they associate their values with is very telling.
It’s a sad day as I’m closing my Twitter account a year after Elon Musk took charge, writes the editor. But every clown has a silver lining.
| Srini Ka
CTV and FAST players need to take three crucial steps to make the burgeoning medium more appealing to advertisers.