Partner content: With the rise of subscription models, M&A, and the dawn of web 3.0, we’re witnessing seismic changes sector, writes Toluna’s gaming research head Steve Evans.
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LBC seems to be profiting from a confluence of trends, as well as the BBC’s misfortune.
It matters who owns TikTok, especially as more young people use it for news. But if we’re worried about governments’ influence on media owners, look no further than the state of several UK newsbrands.
The Media Leader is launching a new podcast this week as we continue to develop our publication’s growing audience across different platforms.
By providing more flexible-working solutions, the media and advertising sector could avoid an otherwise inevitable rush of skilled women leaving our industry forever.
| Rob Hall
If it doesn’t have an eye-gaze in it, it’s not attention.
100% Media 0% Nonsense: We expect some tough conversations ahead as we champion three important issues in 2023 to bring about a better media industry.
In his first regular monthly column for The Media Leader, Omnicom’s Phil Rowley argues why there is more to predictions than being right.
Netflix has long benefited from the illusion that it is a tech company, rather than ‘just’ a media company. History is now repeating itself as the streaming giant prepares to launch an advertising platform.
Consumers are looking for green wins, but they may need convincing.