The sector is more digital and opportunities to reach different audiences are expanding each year. But audio still needs to overcome large hurdles in order to unlock new levels of commercial income., writes the editor.
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Tech giants will soon have to share their advertising domination with those who have a heritage in the physical world.
If we really want to get tasked with solving problems rather than delivering prescribed outputs, then we need to get much, much better at diagnosing problems. But how, asks Havas Media’s strategy head.
At best campaign KPIs can be effective, but at worst they are useless and misleading. How should you choose what is right for your campaign?
It is imperative that IPSO launches its own inquiry into the press coverage of the disappearance and death of Nicola Bulley.
Yes, brands and media want to do more with their own data. But now they’re being held back by a severe shortage of the people who can actually make it happen.
As recession looms and tech companies announce layoffs, Anna Sampson shares what she learned from her experiences with redundancy in the media industry.
With a new woman editor at the helm of a major newspaper, will we finally see the end of sexism within our news?
ISBA and PWC’s latest report into the programmatic ad-buying system shows there is still a long way to go and that the digital media’s problems with transparency and accountability run very deep indeed.
Media buyers and advertisers seem more emboldened to finally ask the right questions over data as tech giants struggle and agencies find their voices, writes the editor.