More Opinion articles

We need metrics that are comparable on a like-for-like basis while recognising that no one single metric shows the best result.

The actions that the industry takes now will have big repercussions further down the line and, if you do nothing, don’t expect a happy ending.

What can politicians learn from influencers about how to reach younger audiences in a big election year?

With consumer attention in short supply amid a complex media landscape, the media and the message need to align better to cut through. 

While Piers Morgan’s YouTube move could be an experiment for News UK, Tucker Carlson showed the dangers of unscrutinised content.

A head of TV understands the advantages of each type of “TV” and can help advertisers navigate this time of convergence.

Women in media, could you possibly share your opinion? But only if you have time, sorry to bother you, no worries if not, thanks so much in advance.

Omar Oakes doesn’t get why some parts of the media industry have systems for pre-approving what ads are fit to publish when others don’t.

Amid a confusing variety of metrics to measure video, encounters help us understand a customer’s holistic media experience that is based on receptivity.

Super Bowl advertising generates a huge amount of energy that results in high emissions. Here are seven ways that brands can reduce the carbon cost of their campaigns.