More Opinion articles

Editor-in-chief Omar Oakes reviews the week in media, including what happened at our flagship event The Future of Media.

The political leaning of the government does not significantly impact the commercial success of the media industry, as both parties prioritise communications and advertising.

The UK Stop Ad Fraud Coalition, which launched six months ago, is calling on digital advertisers and media owners to finally take steps to minimise and eliminate criminal and wasteful behaviour by bad actors.

As DMGT Media and News UK look to pool their printing operations, Raymond Snoddy asks whether we should expect more consolidation among publishers, and what it might look like in the digital age.

There isn’t some conspiracy; advertisers want to sit beside the benign and predictable, not the combustible. 

Retailers are keen to chase the media budget that seems destined for their properties, but to succeed they have to understand what it means to act as a publisher, warns Criteo’s Northern Europe MD.

Media’s’ ME-EO’ mentality is at risk of using the feelings of the powerful few to kill this once in a generation opportunity to reshape the workplace for the better.

Nick Manning spoke with Jack Benjamin and Omar Oakes about why publishers feel the need to polarise themselves to appeal to readers on the fringes — who just so happen to be the one’s most likely to pay a subscription fee.

Workplace equality can only start with meaningful conversations about different lived experiences, and the unfair division of labour at home warrants a much bigger part of the conversation.

Marshall McLuhan’s Tetrad model can revolutionise your understanding of media and marketing. Embrace the opportunities, prioritise, revive, and prevent to stay ahead of the game.