More Opinion articles

There is a lot of discussion about ‘purpose’ in advertising, but less about the purpose of advertising. And that purpose is to be effective.

If working from home is here to stay, no one should have to pretend to their colleagues that our private lives are perfect.

The most important issue facing our industry right now is our fractured working culture and approach to learning and development.

Sabrina Clarke uses her column to interview youth culture agency The Advantage Group’s Tumisha Balogun and Alvin Owusu about the future of media.

With a $125m securitization deal, Simon Cowell’s Syco seeks to expand via “a mixture of strategically aligned acquisitions and organic growth.” But what does that mean for the talent show format?

Partner content: Ozone’s latest insights will help planners and brands alike reach millions of online readers in the build up to and during the most wonderful time of the year.

Effective marketing reminds us the power of when advertising, brand and business work together, writes Laurence Green.

100% Media 0% Nonsense: This week we want media leaders to help us shape the values and causes we will champion in 2023. But all the while we need to remember what is keeping advertisers up at night, writes the editor.

In times like these, it’s not so much about what a brand is marketing, but more how a brand is marketing.

Brands are doing themselves, as well as diverse communities, a disservice by relying on legacy safety tools.