The convergence of retail and programmatic DOOH offers a powerful combination of precision-targeting, dynamic engagement and the ability to capture attention effectively.
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In recent years, we have become addicted to the blue pill of certainty. But there is a cure: human ingenuity. We need not fear progress and change and the unpredictable.
Arguably, British journalism damaged the future of its own audiences thanks to its insistence on false equivalence. With the US presidential race hotting up, will we see the same problem in media?
When influential media owners like Elon Musk throw money at Donald Trump, it should concern all of us who work in this industry, writes the UK editor-in-chief.
As a leader, things you can do include taking a compassionate approach, creating bespoke solutions and checking in on every member of the team.
Laurence Green, the IPA’s effectiveness director, speaks to Omar Oakes about the rise of media agencies submitting entries for the IPA Effectiveness Awards, whose shortlist will be published this week.
Marketers would be wise to follow developments of the Apple Vision Pro and how gamers are using the tech. It offers brands the opportunity to test and understand ahead of the eventual introduction of advertising.
Broadcasters must better embrace tech and learn from streaming platforms by introducing concepts such as gamification. Moreover, they need a strategic approach to manage all these changes.
The focus on cost turns pitches into competitions of who offers the lowest price, trapping brands in cycles of poor partnerships and preventing agencies from doing what they do best. How do we fix this?