More Opinion articles

The challenges presented in the WFA’s Media Charter 3.0 are more relevant than ever — let’s unpack them together to the benefit of both brands and agencies over the coming months.  

The ability of AI agents to streamline tasks poses a fundamental challenge to businesses reliant on web traffic and highlights the need for innovative approaches to engagement.

Spot attribution has enabled us to make TV accountable like digital, but it’s a narrow measurement that misses the true power of TV.

Last week’s avalanche of news suggests that advertising still works, so if we improve what we do, we can deliver better results for advertisers and make the world a finer place. But how? 

Smaller players don’t have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future.

This will be the first election when we have blatantly politically biased TV channels. How Ofcom handles due impartiality this year is certain to be picked apart by the industry.

Closed-mindedness when it comes to CTV means agencies and advertisers are missing big opportunities as technology continues to advance.  

You will see more sponsored content on The Media Leader as we continue to grow. But our editorial ethos does not change, writes the editor.

Bloom is driving forward this mission by creating a policy framework for employers, giving inspiring voices a platform and upskilling the next generation to become change-makers.

Now is the time to set standards and rules to avoid the many arguments that will ensue unless we get a grip over who owns what when it comes to AI, writes the editor-in-chief.