More Opinion articles

When brands spend big on sponsorship, the sums involved can make them cautious. But they should use this opportunity to challenge their current business models, Hannah Mirza explains. 

In an increasingly fragmented media landscape, reach and frequency is the foundation that helps navigate this complexity and ensures brand growth, writes AudienceProject’s UK commercial director.

Amid huge changes in audience behaviours and technical developments in the past decade, the best media research continues to answer real business challenges.  

Conservative-friendly press harp on about Labour non-scandals to their own detriment.

It can be tempting to feel worried about the busyness that lays ahead for the rest of the year. But opening your mind up to learning new skills will serve you over the autumn and beyond.

Could GARM’s demise be a shot in the arm for media sustainability or should we worry, asks the head of marketing agency Kepler’s Climate Action Team.

Since the creation of the sales funnel, marketers and agencies have focused on consideration. But how do we understand it and measure changes? Get your Byron Sharp off the shelf and find out.   

Filming locations for popular shows such as Death in Paradise, Emily in Paris and Game of Thrones attract tourists who pump millions into the local economy. TV tourism is not to be sniffed at. 

More people are choosing to become their own boss. From finances to the variety of roles on offer, here are some lessons I’ve learned on my own journey.

A UK agency has shifted to a four-day week after taking part in a trial and has some valuable insights for companies that want to implement this model.