More Opinion articles

Strategy Leaders: TV audience reach can be maximised with a blended video mix, but the more ‘pipes’ we add, the harder frequency is to manage.

Agencies need to do more to support brands to connect their data to make their media more effective and meaningful.

A more inclusive approach fuelled by better cultural intelligence, and having the right people in the room, is more likely to result in long term growth for brands.

The broadcast media are making a much better fist overall of the coverage of COP27 and climate change than the news brands.

When brands need to make budgets work harder, leaning in to programmatic supply chain can save costs. 

A raft of recent company earnings reports demonstrates that we have reached the end of an era where advertising supported the exponential growth in online channels.

With the talent crisis dominating our industry, it’s never been more important or timely to reflect on your team culture and ask yourself whether it’s truly inclusive.

As the war in Ukraine rages on, the industry needs to work together to tackle misinformation and maintain ethical advertising practices.

A guide for smaller media owners and agencies on how to tackle the challenge of decarbonisation.

Using the right ad formats, quality media and appropriate creative to engage audiences should be as important as optimising for attention for advertisers.