More Opinion articles

Not only must we build igloos to protect us from this data blizzard, we can use data to build them too. 

Cinema is proving itself to be a strong medium of choice after the Covid closures and with tough economic times ahead.

Partner content: Here are some pointers on how to make a compelling case for your professional development.

The problem isn’t ads; it’s organic posts. 

As Tim Davie prepares to shutter BBC4 and CBBC, has the DG selected the wrong targets, asks Stephen Arnell.

Those who mistrust purpose-driven marketing want to see receipts. Where you can measure impact or cost, display them with pride.

Another acronym heralding a new age? Or does Fast TV hark back to simpler time in advertising?

Businesses do not need to ‘reinvent the wheel’ to measure sustainability and inspire sustainable behaviour changes.

Being in the most-trusted channels seems to have little impact on where advertisers spend their money.

When agencies negotiate a ‘cost-per-thousand’ with publishers, we should ask ‘cost per thousand what?’