More Opinion articles

Nina Franck explores how to pick and mix campaign measurement tools to best suit business and budgets. 

Johnson is back working in the press, but the press wants to focus on other matters. 

The next wave of change will define the success of agencies and their clients businesses, writes Assembly’s Europe CEO.

Leaders risk being more concerned with protecting their office footprint than promoting and retaining female talent, warns Nicola Kemp.

The Media Leader Jobs: New funding for creative start-ups to scale up will help turn entrepreneurs into business leaders.

It’s déjà vu all over again — the Open Web Programmatic market is as impenetrable as ever.

Find out the Top 20 branded content campaigns of all time ahead of their release at Cannes Lions this week. Electric Glue co-founder Simon Orpin argues they underscore that the role of media is to liberate great creative ideas.

Channel 4’s executives could have left as saviours after privatisation was called off. Recent blacklashes over pay and cuts now risk tarnishing their legacies.

Strategy Leaders: All elements of the media landscape provide different encounters and they offer something different, writes Wavemaker UK’s head of video.

Media agencies should become more like management consultants , focussing on the ‘why’ rather than the ‘how’.