The world’s oldest advertising medium is embracing one of its newest technologies, and the result – if the industry can pull it off – could spark a marketing revolution.
Showing 601-610 of 921
More Outdoor articles
The era of neuromarketing has arrived, but what does the fusion of neurological exploration and marketing mean, asks Michael Hudes.
The advertising industry has made diversity, in all forms, a key plank of its offering. Inadvertently, Saatchi’s boss Kevin Roberts has highlighted its failings, writes Dominic Mills.
Its CEO, Alan Brydon, and chairman, Mark Craze, will both depart in October alongside all but two members of its ten-strong team.
Today sees the launch of the next wave of Mediatel’s Connected Screens research, providing data from across the Connected marketplace for the period January – June 2016.
The partnership will allow the digital out-of-home agency to target a combined 70 million shoppers who represent an estimated £2 billion of retail spend in the UK.
Teeman replaces Chris Forrester who is leaving for Spotify after a little over a year in the role.
The marriage between out-of-home and digital media has its challenges, but ultimately there’s a deep audience connection which should result in wedded bliss, writes Crimtan’s Neil Alldritt
Clear Channel’s premium digital brand has unveiled its latest sites in Greater Manchester: Storm Mancunian Tower and Storm Trinity Way.
Khan said he was “extremely concerned” about some of the advertising that appears on the London underground and at bus stops – especially when it comes to the portrayal of women.