To help simplify the buying and trading process, marketers have this week boosted calls for the TV sector to unify measurement across its increasingly splintered offerings.
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Demand-side adtech business The Trade Desk has today announced a new partnership with EBX, the digital ad sales partnership between four major European broadcasters.
As content creators align with distribution, it’s going to be harder for viewers to find what they want unless they subscribe to a lot of stuff, writes Bob Wootton. Is it a model TV will get away with?
In terms of scale, the site will be on a par with Britain’s current largest studios. Pinewood houses 18 stages, while Shepperton has 15.
UKTV has appointed Simon Michaelides as chief marketing and innovation officer, a new role replacing CMO Zoë Clapp.
October was a good month for ITV which saw it’s revenues rise by 7% year on year (YoY), bringing its total up to £135.1m
TV marketing body Thinkbox has launched a free-to-use cross-media optimisation tool, designed to help marketers choose the optimal media mix for their specific business objectives.
Dame Carolyn McCall and Sir David Clementi have both warned for the need to reform legacy broadcast regulation. It’s vital their warnings are heeded, writes Ray Snoddy.
Zoë Clapp, the first chief marketing and communications officer at UKTV, is ending her 15-year tenure with the television broadcaster following its successful transition to full BBC Studios ownership earlier this year.
The upcoming launch of Disney+ is set to cause big waves in the UK on-demand streaming market, as 37% of Brits planning to subscribe to the Disney service expect to cancel other subscriptions.