New technology developments are expanding the opportunities for addressable TV advertising, allowing broadcasters to provide expanded solutions for building brands and driving marketing outcomes, writes Finecast’s Rich Astley.
Showing 2041-2050 of 8,253
More Tv articles
Videonet editor-in-chief John Moulding discovers how TV is being positioned as an indispensable tool for cross-platform advertisers.
October was a fairly poor month for most commercial broadcasters with a series of year-on-year revenue declines recorded.
Blue Planet II, Gunpowder and Our Girl all performed well in October’s TV ratings.
TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures that look to prove TV’s effectiveness as an advertising medium.
Dominic Mills explains why ‘Responsible ROI’ offers the media industry much more intellectual rigour and scrutiny. Plus: the verdict on the Cannes Lions relaunch.
A new Thinkbox study has for the first time quantified the total profit generated by different forms of advertising to show what they actually deliver to the bottom line.
According to people familiar with its plans, the online giant is currently in talks with TV networks, film studios and other media companies about providing programming to the new service.
Channel 4 is investing in a new digital ad sales partnership with three other major European broadcasters as they look to “compete more efficiently” with the likes of Google and Facebook.
Channel 4 is to become the first UK broadcaster to offer 100% targeted advertising across its on-demand service, All 4, on every device.