Many journalists view Trump as a high-risk demagogue – but is that a good enough excuse for them to throw their best-practice textbooks out of the window, asks Raymond Snoddy
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In advertising, viewability and attention are far too often confused. It’s time to set the record straight, writes Thinkbox’s Matt Hill
Will withholding the names and images of terrorists from TV and newspapers have any real impact in the age of social media, asks Raymond Snoddy
Today sees the launch of the next wave of Mediatel’s Connected Screens research, providing data from across the Connected marketplace for the period January – June 2016.
Looking at playback data shows that we’ve been hoarding some TV programmes for up to eight years, discovers BARB’s Joe Lewis. Does certain content never get old or are we just nostalgic?
Advertisers need to make television work better for viewers, writes TVSquared’s Calum Smeaton
During the 12 month period which saw the return of Game of Thrones, Sky added 808,000 new customers.
Thirty years ago this month, the Tory leader had the BBC firmly in her sights. Torin Douglas charts a battle that still rages on today.
An update to OneSoon’s TV advertising analysis software is set to offer media agencies much higher accuracy levels, moving from minute-by-minute data to second-by-second.
A month of sport and EU Referendum coverage clearly helped boost commercial TV revenues in June – with ITV up by more than a quarter.