After spending most of his career working in digital media, Nick Suckley has reached a striking conclusion about its future.
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Channel 4 improved on previous year’s revenue by over 11%, with ITV only showing a slight dip of 0.1% for November 2018
All Bob Wootton wants for Christmas is for everyone in adland to start doing their jobs properly.
OMD’s JP Edwards reveals the key focus of debate at the Future TV Advertising Forum 2018 and explains how TV must adapt if it is to rival digital and avoid declines over the next 10 years.
Addressable and targeted television advertising is on the rise, and whilst it’s clear how the tech can assist planners in reaching their target audiences, can it help to boost creativity too?
After eight years at Channel 4, Dan Brooke has today announced that he will be stepping down as both chief marketing & communications officer, and board champion for inclusion & diversity.
Dominic Mills assesses the strategies broadcasters must deploy to thwart a host of threats. Plus: Can WPP unveil a showstopper?
In a wide-ranging interview at Mediatel’s Future TV Advertising Forum, television bosses outlined the challenges and opportunities they face – and their strategies for growth.
The bosses of the UK’s largest commercial broadcasters have renewed their criticism of the inequality between regulatory oversight on TV compared to social media, with ITV’s CEO branding Iceland’s Christmas ad ban “ludicrous.”
Like all of us, the media must think beyond the short-term and start playing a bigger role in the fight against climate change, writes Raymond Snoddy