Many believe UK broadcasters and their production arms should do business with the the big American tech companies – but it makes it rather tricky for them to bite the hand that feeds, writes Raymond Snoddy.
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A new book reveals why we’re wrong about almost everything – and how we can get a better hold of reality. Michaela Jefferson meets the author to find out what advertisers could learn.
ITV’s July revenues are up 10.2% year-on-year, according to the latest agency estimates.
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As part of a company restructure initiated by chief commercial officer Jonathan Allan, Damon Lafford will be leaving Channel 4 at the end of August.
Followers are increasingly viewing Love Island as a scripted, soap-like drama, which may make it a safer environment for brands.
UK advertising spend has achieved its 19th consecutive quarter of market growth after experiencing a 5.9% increase year-on-year through Q1 2018, 1.3pp ahead of forecast.
ITV has seen a strong performance in the first six months of the year, as World Cup coverage and Love Island has seen viewership numbers skyrocket and total ad revenue grow 2%.
Love Island and the World Cup helped secure a 22.9% surge in revenues for ITV in June. Total revenues reached almost £117m last month – a boost of £21.7m on the previous year.
Justin Sampson looks at how BARB has measured the different ways people have been watching TV this summer.