Innovators working in the media research community were celebrating on Wednesday (28 February) at the 2018 Media Research Awards, hosted by Mediatel in partnership Future Thinking.
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ITV’s revenues received a 0.3% boost in January according to the latest agency estimates. Year on year, total revenues increased £70,000 to almost £117m.
Raymond Snoddy has, after many years, cancelled his Sky Premiership subscription. Will you do the same?
Television advertising is giving the UK insurance brand an edge over rivals who do not use the medium, according to its marketing director.
Matthew Pover looks at the latest developments in programmatic linear TV (and he really means good old fashioned, honest-to-goodness linear television).
This week: Alex Mahon, Channel 4 CEO, on a possible move out of London, sexual harassment and her love of journalists. Plus: Chris Duncan, MD, The Times, on toppling the Daily Telegraph and dealing with Google.
Total revenue for ITV, Channel 4 and ITV Breakfast was up 2.4% in December to £188.7 million.
Speaking at Mediatel’s inaugural Out-of-Home Summit on Tuesday, Simon Valcarcel said no other channels give O2 the same scale, fame and high awareness that OOH and TV do
The broadcaster hopes to eventually offer a full ad sales service that will rival global media companies.
Nielsen analysis reveals the top 10 most effective TV ads of 2017.