More Tv articles

VCCP Media’s Simon White wonders whether TV Sponsorship can solve the problems of ad-blocking, brand safety, visibility and ad avoidance all in one neat package.

Following the departure of ITV’s commercial content director, Gary Knight, the broadcaster has this week promoted Claire Heys to the new role of brand partnerships & content director.

With Nielsen about to release Netflix ratings estimates – against Netflix’s wishes – Research The Media’s Richard Marks gets to the heart of the controversy.

Strictly Come Dancing ruled the airwaves in September, as the fifteenth series returned to BBC One’s Saturday night autumn line-up.

Facebook’s claim that video advertising delivers half of its sales impact in the first two seconds is the inevitable end game in an absurd pursuit to legitimise shorter time lengths. Videology’s Jayesh Rajdev is not impressed.

As it takes centre stage in new pitches and is wholeheartedly endorsed by WPP, Dominic Mills looks at the implications of addressable TV hitting the mainstream. Plus: A sad farewell to ITV’s Gary Knight…and his amazing shirts.

As GroupM launches a new business to give single-buy access to addressable TV inventory from every broadcaster on every platform, John Moulding explains what this means for the industry.

Following a series of declines in June and July, August continued the trend in the commercial broadcast market.

Sky and Virgin prove the UK TV industry can set aside its rivalries to deliver the advanced adtech scale that buyers now demand, writes John Moulding.

In response to the shift in TV viewing behaviours across different devices and platforms, GroupM has today launched Finecast, a company delivering “digital-like precision and accountability to advertising on television.”