According to the first of Zenith’s Advertising Expenditure Forecasts this year, total global adspend is now expected to grow 4.7% in 2019 to reach $623bn, a 0.7 percentage point (pp) upgrade.
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From the changing types of advertiser using it, to the new competition threatening its existence, Dominic Mills charts the evolution of commercial television.
Further efforts from media owners to work collaboratively with one another may create more problems than it solves, PHD Media’s chief strategy officer has said this week.
Adland bosses from the media owner, agency and client side have agreed this week that the industry is suffering the effects of “terrible” briefs, leading to low quality work, frustration and wasted time.
Online businesses remained TV’s biggest investors, with 2018 data from Nielsen revealing that brands such as Google, Just Eat and Trivago collectively invested a total of £760 million in TV, 7% more than in 2017.
BARB, the TV audience measurement system, is failing to keep up with the demands of the marketplace as agencies and advertisers shift investment to follow eyeballs, the CEO of Publicis Media Exchange has said.
At the Advertising Association’s LEAD conference in February, research into trust in advertising was revealed which should make all of us in advertising wince, says Tess Alps. But we can fix it.
Channel 4 is relaunching All 4 today with an invitation for selected registered users to trial a paid-for alternative to its ad-funded video on demand (VoD) service.
January was a good month for broadcasters, with only ITV breakfast recording a dip in year on year revenue.
There’s a long way to go – but for now it’s good to welcome a tardy service whose time may finally have come, writes Ray Snoddy.