Channel 4 is investing in a new digital ad sales partnership with three other major European broadcasters as they look to “compete more efficiently” with the likes of Google and Facebook.
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Channel 4 is to become the first UK broadcaster to offer 100% targeted advertising across its on-demand service, All 4, on every device.
There’s plenty on the television menu to savour, writes Dominic Mills – although for some there may well be a bitter taste.
“In startling opposition to history, GenY and GenZ are actually watching less as they age,” says GroupM in a new report.
Big news from ITV this week: the UK’s largest commercial broadcaster is to deploy new technology that will enable it to deliver addressable ad campaigns across its linear broadcaster channels from early next year.
Following talks to sell parts of his empire, Raymond Snoddy wonders if the media mogul has launched a complex, three-dimensional chess game, or is simply succumbing to old age.
There is now industry standard proof that television’s reach hasn’t changed in the last 10 years – but, to make the most of it, marketers need to plan across both TV and broadcaster VOD, writes Thinkbox’s Matt Hill.
The final episode of the baking contest pulled in its biggest audience of the series last night (31 October) with 7.7 million viewers and a 34.6% audience share.
Katz will succeed Ralph Lee who has been interim chief creative officer since the departure of Jay Hunt in September.
There’s so much to say about Google’s wildly post-modern TV ad, writes Dominic Mills. Plus: A stat to stop you in your tracks, and the earliest-ever sighting of a Christmas ad.