Commercial TV’s CRR has protected advertisers to the tune of several billion pounds – but the market has changed, and so too must the regulation. By Bob Wootton.
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The BBC has confirmed plans to scrap free TV licences for people aged over 75, claiming that shouldering the costs of the scheme would have resulted in “unprecedented closures of services”.
Channel 4 has developed new ad targeting technology that will allow advertisers to leverage their own data to create targetable custom audience segments, a new first for broadcaster VOD.
Stephen Arnell debates whether the BBC dropped the ball in co-producing Good Omens with Amazon Prime.
The annual award highlights a different area of diversity each year and encourages the ad industry to embrace inclusive campaigns, with £1 million worth of commercial airtime on offer to the winning brand or agency.
As Amazon draws criticism for hosting a documentary about unproven cancer cures, Ray Snoddy asks why we must live in a world with such haphazard editorial quality controls.
He replaces Dan Brooke, formerly chief marketing & communications officer at Channel 4, who left the company after eight years in December.
UK advertising is forecast to increase to £21.8bn in 2019, however, the rate of growth has slowed and is predicted to reach 6.1% for 2019, down from 7.8% in 2018.
Craig Burgess examines how the BBC and ITV can make its new streaming service a success in a very crowded market.
Following a string of disappointing results in March, television revenues – as estimated by UK media agencies – performed much better in April.