Thinkbox’s Matt Hill explains how TV viewing has affected the price of advertising, what this means, and how advertisers now need to approach the medium.
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BritBox, the new streaming service from the BBC and ITV, has appointed Will Harrison to the new role of UK managing director.
BBC director general Lord Tony Hall has today announced that he will be standing down this summer after seven years in the role.
The awards showcase stand-out innovation and leadership across the TV industry and the shortlisted candidates cover streaming video, advertising technology, data analytics and the user experience.
Sifting through the available evidence, Dominic Mills forecasts the biggest changes to impact media and advertising this year.
Doug Whelpdale reveals how BARB is able to gain insights into SVOD’s blind spots by looking at levels of unidentified viewing.
According to agency estimates for November 2019 ITV once again outperformed its rivals, with commercial revenues up by 3.4% year on year.
From ferocious video streaming wars to dwindling trust in advertising, or the growth of commercial radio to the BBC’s annus horribilis, Ray Snoddy reviews a year in media.
In the second of two end-of-year specials, experts from across the media and advertising sectors reveal their blueprints for a prosperous future.
The inflating cost of TV advertising means agencies and their clients need to start looking at how they can build fame through new media, Starcom’s executive head of strategy said this week.