The outcome of an industry consultation lays down a list of challenges and criteria for video platforms such as YouTube and Facebook to overcome if they are to be measured by BARB.
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With their watersheds and regulatory imposed limitations on nudity, violence and profanity, public service broadcasters must look rather quaint to younger generations, writes Raymond Snoddy.
With recent global initiatives shining a wider light on the treatment of women, it’s about time the same level of scrutiny is applied to the creative industry, writes Adele Gritten.
ITV’s revenues declined -1.2% in February, according to the latest agency estimates. Year on year, total revenues declined by £1.28m to £104.7m.
As Facebook’s Cambridge Analytica data breach scandal deepens, analysts have suggested the free-to-air (FTA) broadcasters could see healthy returns as advertisers are dissuaded from switching money out of TV.
#CTVS18: Broadcasters are told they need to simplify their structures and become more like the platforms they’re competing against if they are to secure future ad money.
Speaking at an Advertising Week Europe event, Chris Le May, CEO of the European Broadcaster Exchange, said: “We’re able to execute pan European campaigns now – but the bigger bells and whistles stuff is still over the horizon.”
Nine years ago a joint online venture between ITV, Channel 4 and BBC Worldwide was killed off in a wretched and arrogant decision, writes Raymond Snoddy – but now, a joey of sorts has been born…
In total, 300 of Channel 4’s 850 jobs are to be relocated outside of the capital as three new creative hubs are created in as-yet unspecified cities.
There is a “significant mismatch” between industry perceptions of the brand building effectiveness of different media types and what the evidence says, a new report from Ebiquity claims.