As Facebook’s Cambridge Analytica data breach scandal deepens, analysts have suggested the free-to-air (FTA) broadcasters could see healthy returns as advertisers are dissuaded from switching money out of TV.
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#CTVS18: Broadcasters are told they need to simplify their structures and become more like the platforms they’re competing against if they are to secure future ad money.
Speaking at an Advertising Week Europe event, Chris Le May, CEO of the European Broadcaster Exchange, said: “We’re able to execute pan European campaigns now – but the bigger bells and whistles stuff is still over the horizon.”
Nine years ago a joint online venture between ITV, Channel 4 and BBC Worldwide was killed off in a wretched and arrogant decision, writes Raymond Snoddy – but now, a joey of sorts has been born…
In total, 300 of Channel 4’s 850 jobs are to be relocated outside of the capital as three new creative hubs are created in as-yet unspecified cities.
There is a “significant mismatch” between industry perceptions of the brand building effectiveness of different media types and what the evidence says, a new report from Ebiquity claims.
After a record high in 2016, total UK television ad revenue fell 3.2% to £5.11bn in 2017. However, growth is expected to resume this year.
Expect Google, Apple, Facebook and Amazon to launch new products and services that are all focused around the integration of their user base with the TV experience, writes Paul Mead.
Videonet editor-in-chief John Moulding reports from the Future TV Advertising Forum Sydney.
TV audience measurement organisation, BARB, has promoted Rhiannon Griffiths to strategic developments director and hired Douglas Whelpdale as its new insights manager.