Meet the team that are responsible for managing and growing Channel 4’s £1bn of advertising revenue.
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Baxter, previously Barb’s COO, succeeds Justin Sampson, who will leave the JIC in September.
Omdia’s Maria Rua Aguete and Max Signorelli told attendees at the Connected TV World Summit that we are ‘now in a new partnerships era’, but that broadcasters should exercise care in who they partner with.
The move comes after the right-wing free-to-air channel reported it grew revenue 66% to £26m in the year to May 2025, while annual losses fell 34% to £22m.
Women’s sport is not only becoming more visible, but that visibility is increasingly translating into commercial value. This progress should be understood as an invitation, says Women’s Sport Trust’s Tammy Parlour MBE.
ITV reported flat total revenue growth in 2025 to £4.1bn, as 10% growth in digital revenues and 5% growth in ITV Studios revenues were offset by declines in its linear advertising business.
The new company formed by a proposed merger between Paramount Skydance and Warner Bros. Discovery will also increase streaming competition and boost cable networks.
According to Barb data, the heaviest 25% of YouTube viewers account for around 90% of viewing hours on YouTube while the other three-quarters of users account for just 10% of YouTube consumption by time viewed.
Paramount’s merger with Warner Bros Discovery (WBD) would create a combined entity with net debt of $79bn and net leverage of 6.5x. To make the business sustainable, it will need to massively reduce costs, likely requiring content cuts.