More Tv articles

The CTV sales leader on the rise of ACR, why mentors matter and her dream Glasto line-up.

Jack Benjamin hosts a panel of video researchers to unpack what is behind a “view” and how advertisers can cut through to increasingly attention-poor audiences.

ESPN, Fox and WBD will no longer launch the service despite settling an antitrust lawsuit with Fubo earlier this week.

We have a fax machine TV trading system in the AI age. But the need for structural change can only be addressed with the full participation of the agency community.

Never have we seen such damaging constellations of forces coming together to undermine not just the democratic process, but ultimately the social democratic consensus.

Comcast’s new premium video ad solution follows a consensus over TV’s need to better compete for small and medium-sized businesses’ ad dollars.

A question is sent the user’s device that can provide information on awareness, consideration and more.

Advertisers need to “lean in” more to the cross-measurement project, according to the trade body’s director-general.

Mark Marshall argued that cost-mitigation efforts are holding back media owners and brands, but broadcasters still have work to do to better demonstrate value to advertisers.

Broadcasters are looking to challenge tech platforms by measuring outcomes.