More Tv articles

CEO Andy Jassy believes there will be continued growth its ads business, which, like AWS, drove double-digit growth in Q3.

Europe’s TV landscape is evolving rapidly, paving the way for a programmatic marketplace. It’s in every stakeholder’s interest to collaborate on key issues such as standardisation and measurement.  

In May, Ofcom found People’s Forum: The Prime Minister, broadcast in February, in breach of due impartiality rules.

In a nation fond of hoarding, EssenceMediacom had a task on its hands trying to promote the message that eBay is now free to sell.

The answer depends on whether the question is referring to viewing, inventory or investment.

TV recovered strongly thanks to the Euros, but full-year outlook remains weak.

While the digital ad market grew 16%, video display rose by 26% — the fourth H1 in a row to post double-digit growth.

Analysis: The introduction of a clipping and sharing feature looks to capture a larger share of the social media conversation that has sprung up around the fandom of Netflix shows.

A recent panel revealed key insights about how advertisers and broadcasters have made significant changes over recent years to make the most of digital tools and measurement.

We need to revert back to the basics of TV campaigns — reaching mass audiences and building brands. Let’s focus on the quality of the content and less on buying mechanisms driven by preference, convenience or even agendas.