The new $2.99 SVOD service from Roku contains 10,000 hours of content, designed to complement rather than compete with “premium streamers”.
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The move will expand the addressable market for the free-to-air service.
As DTC subscriptions plateau, Disney is seeking incremental reach via content deals and live sports.
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The agency turned to propensity modelling to refine its media plan in its ambition to create “emotional and personal relevance”.
The long-awaited launch marks a significant step in bridging the measurement gap, most industry insiders agree, but it does come with caveats.
Citing “no evidence provided” is a small step forward, but it could become a form of lazy journalism or, worse, a meaningless automatic response. Something more robust is required.
The agency’s leadership believes Kite Connect will help brands diversify their AV media mix with an outcomes-driven, cross-channel approach.
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The JIC is seeking improvements to methods and techniques for the 2027-2029 contract.
The company wants to be the online managed platform that helps broadcasters present service metadata for EPGs that support streaming channels with up/down zapping.
Streaming brands appear to be fighting churn with TV deals, but research suggests they must also focus on deeper loyalty and customer engagement.