Everyone accepts that ultra-processed food — otherwise known as junk food — is bad for us. As audiences or advertisers, are we prepared to accept that ultra-processed media is bad for us, too, asks the editor.
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With entertainment on the move, it’s time to optimise — and monetise — engagement from consumers at home and on the road.
Channel 4’s latest wave of its five-year Mirror On the Industry research concluded only one in 10 transgender people felt brands supported their community.
After months of merger discussions, Paramount Global and Skydance Media have reached “a definitive agreement” to form New Paramount.
Andrew Cole, board member of Liberty Global and one of the original backers of GB News, talks to Omar Oakes about shaking up the status quo of TV measurement and trading.
Watch: Dominic Williams, chief revenue officer at MailOnline’s sales house Mail Metro Media, explains why the publisher has built a new team for podcasts and video.
Sustainable business growth, regulatory certainty and investment in talent should be some of the top priorities for the new government.
As Paramount reopens merger talks with Skydance Media, The Media Leader takes a look at what has happened so far.
The GARM and ANZ framework is a major step forward in our quest for better measurement and all parts of our industry will have an important part to play as it develops.
| Ed Cox
This industry will be watching closely what the new government’s stance is on talent, AI, sport, social media and the economy.