In 2025, the publisher intends to capitalise on its growth strategy through building out a stronger commercial offering around not only AV but also data and commerce opportunities for brands.
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Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.
Netflix boasted its biggest-ever gain in quarterly net subscribers in Q4. Now, executives are turning their focus to releasing its first-party adtech stack in more markets.
The broadcaster has inked a new deal with the Department for Education amid other partnerships as it looks to diversify commercial prospects in the digital age.
Four years is a long time and there is a danger that serious journalism could be pushed towards the margins if the media continues to normalise Trump’s actions.
Regulation presents one barrier that hinders TV from attracting spend from other platforms, Be Addressable’s Charlie Makin argued.
At a webinar hosted by The Media Leader, AI experts from Salesforce, Havas, ITV and Amplifi & Impact discussed the challenges businesses have been facing in integrating AI into working practice and risks worth considering for the near future.
| Dan Wood
Streamers are reinventing the playbook for live sports coverage, so brands need to think beyond traditional advertising formats and look at the wider entertainment experience for consumers.
A greater number of marketers cut spend in audio, video, OOH and publishing in Q4, according to the latest IPA Bellwether Report.
XR’s Blair Robertson suggested that, while efficiency is crucial, it must be considered alongside efficacy.