An additional 42% of Brits are “open” to cycling, implying a growing normalisation of churn. The solution for streaming services? Shift focus from acquisition to loyalty.
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GoodGym has secured an additional £500,000 in media value on top of a share of £1.5m across Sky Media’s portfolio.
Rise’s awards returned this year and despite receiving a hefty 400 nominations from around the world, the winners have been unveiled.
Sampson intends to step down at an unspecified date next year. Barb has begun its search for a new chief executive.
TVOOH combines the scale and storytelling power of TV with the targeting and flexibility of digital. C-Screens’ CEO offers advice for planners considering TV’s ‘third place’.
Disney quietly announced something radical: letting fans create their own short-form IP on Disney+. But it exposes just how defensively the rest of the industry has been playing.
Charlie Makin heads to New York and finds an addressable TV market that’s shifting from experimentation to scaled execution.
At ITV’s annual Palooza event, the broadcaster debuted a new addressable advertising product and announced a tie-up with TikTok as it sought to project confidence just days after rumours swirled of a potential sale to Sky.
The draw of The Celebrity Traitors proves there’s life in linear TV yet, as Jon Manning explains.
Amazon claims the tool allows advertisers of all sizes to create “high-quality” video ads within minutes.