YouTube’s growth isn’t driving the imminent demise of other platforms and channels. But TV advertisers should consider how it fits into media plans for the year ahead.
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The service has been suspended following the receipt of the letter by both Barb and panel organiser Kantar Media.
Dentsu UK and Channel Factory have pioneered a curated marketplace that makes brand-safe, high-quality YouTube content available for brand campaigns seeking incremental reach beyond linear and BVOD.
The toolkit provides access to Waymark, an AI creative studio that helps brands ‘instantly’ generate ‘TV-ready’ ads.
The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.
Co-CEO of Smartclip joined The Media Leader for an exclusive interview to discuss what’s next in TV.
ITV business development director Jason Spencer says the broadcaster has made greater use of AI ads in sales pitches and the creative process, rather than just in the final result.
Adwanted Events’ co-founder shares his thoughts on the raised challenges and outcomes from last month’s FTVA Global conference.
Marketing leaders Richard Brooke (Unilever), Simon Patilinet (PepsiCo), and Alison Keith (ex-Kraft Heinz) spoke to Justin Lebbon at the Future of TV Advertising Global about how they consider TV in an era of increased spend with platforms.
Several experts in TV joined The Media Leader Studios to discuss what trends we can expect to see in 2026 and beyond.