Netflix boasted its biggest-ever gain in quarterly net subscribers in Q4. Now, executives are turning their focus to releasing its first-party adtech stack in more markets.
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The broadcaster has inked a new deal with the Department for Education amid other partnerships as it looks to diversify commercial prospects in the digital age.
Four years is a long time and there is a danger that serious journalism could be pushed towards the margins if the media continues to normalise Trump’s actions.
Regulation presents one barrier that hinders TV from attracting spend from other platforms, Be Addressable’s Charlie Makin argued.
At a webinar hosted by The Media Leader, AI experts from Salesforce, Havas, ITV and Amplifi & Impact discussed the challenges businesses have been facing in integrating AI into working practice and risks worth considering for the near future.
| Dan Wood
Streamers are reinventing the playbook for live sports coverage, so brands need to think beyond traditional advertising formats and look at the wider entertainment experience for consumers.
A greater number of marketers cut spend in audio, video, OOH and publishing in Q4, according to the latest IPA Bellwether Report.
XR’s Blair Robertson suggested that, while efficiency is crucial, it must be considered alongside efficacy.
The government insists everything is “still on the table” regarding the BBC’s funding model post-2028 and there is no shortage of proposals. But not all ideas for replacing the licence are equal.
| Maria Iu
The CTV sales leader on the rise of ACR, why mentors matter and her dream Glasto line-up.