The competition, now in its second year, gives five B Corp businesses £600,000 worth of TV advertising airtime to fuel positive consumer behaviour change.
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The launch of Barb Ads Hub is just the start of a journey to evolve TV campaign planning and optimisation in line with industry practices. Barb’s head of campaign audiences explains.
Thinkbox’s chief strategy officer sits down with host Jack Benjamin to discuss how brands are advertising through macroeconomic adversity, and how they should reconsider how to best make a cultural impact through their advertising.
A new study by WPP Media and Thinkbox found that brands are underinvesting in advertising — and doing short-termism wrong.
Freeview New Zealand will launch a DVB-I based TV service in Q3, enabling broadcaster streaming to devices without a dedicated app.
Gary Woolf explains how All3Media International is building content brands in FAST and cross-promoting to SVOD. You can hear why the company decided against O&O SVOD apps.
Some of Israel’s leading broadcasters share a self-serve buying platform that gives agencies a unified view of combined audiences and inventory. The tech company behind it is ready to take the solution to international markets.
The vendor claims its mobile app-based panel avoids data fusions and provides independent verification of incremental channel reach plus incremental effectiveness.
Omdia’s Maria Rua Aguete and David Tett note that TV brands are increasingly prioritising advertising revenue over hardware sales. As emerging TV OS platforms gain traction, the implications for advertisers are significant.
FreeWheel’s Laurence d’Août discusses the threats to broadcast TV revenues, how to demonstrate the value of linear TV to buyers, the implications of siloed broadcast/streaming planning, and the impact of AI on measuring TV and allocating budget.