Mark Frain says Australian TV is on course to lose $200M of ad budget in the next two years but can turn that into a $200M inflow with better measurement and lower friction trading.
More Tv articles
The company already offered ad exposure data for linear broadcast TV so now provides planners with a holistic view of campaign reach on Samsung smart TVs. The insights will help boost incremental reach.
Richard Broughton at Ampere Analysis explains the business rationale behind the wave of new distribution partnerships and M&A activity in TV.
Matthew Henick at The Trade Desk argues that when CTV OS providers have their own content and ad inventory it creates a conflict of interest with publishers and audiences.
As broadcasters look to unify fragmented ad sales and inventory across linear and digital channels, tvbeat’s founder & CEO Robert Farazin, outlines how automation and data-driven intelligence enable a true Total TV proposition. This presentation to The Future of TV Advertising Sydney in March explains the impact on campaign reach and operational efficiency, and how… Continue reading Total TV: The commercial blueprint for unified sales, yield and growth
“Who would have thought television is a CRM channel?” asks Sam Taylor at Lloyds Bank. His team proved that it is. Watch this interview for the details.
The Guardian’s director of advertising and football special projects editor unpack the major threads of this year’s World Cup, both as a commercial opportunity, and an editorial one.
The BBC will welcome former Google executive Matt Brittin as its director-general next month. Will he defend the principles the BBC was built on, or does the Google playbook follow him through the door?
A look back at the biggest themes that have emerged in UK media during what has at times been a predictably chaotic Q1.
YouTube 5K (referred to by WPP’s media buying arm as YT5K) aims to make channel curation and creative versioning for YouTube more efficient.