Jack Benjamin reviews a tumultuous year in TV advertising, full of consolidation and efforts to make TV easier to buy for SMEs.
More Tv articles
The Government has opened the door to advertising and Netflix-style subscriptions as part of the BBC Charter Review. The commercial radio industry says it is not “commercially viable.”
The Media Leader Podcast hit its stride in 2025, playing host to leaders from across the media industry discussing the big challenges and opportunities facing media owners and advertising alike.
Welcome to the Brief for Tuesday 16 December, The Media Leader’s round-up of media news.
2025 was a year of consolidation, innovation and change, and our most read news items reflected an interest in rapidly changing TV and media agency landscapes.
Streaming is well-suited to the festive consumer mindset, presenting the perfect Christmas gift for media buyers, says Magnite’s Sam Wilson.
As the end of Q4 approaches this piece serves as a reminder of how Less Healthy Food restrictions (LHF) have impacted each of the channels.
Roku’s director of EMEA ad sales discusses how the TV market is becoming more data-led and programmatic, and where Roku sits within a growing CTV ecosystem.
Welcome to the Brief for Thursday 11 December, The Media Leader’s round-up of media news.
Comcast Advertising’s president explains that as TV becomes easier for small- and medium-sized enterprises (SMEs) to buy, the standards by which TV advertising is measured must adapt.