ITV reported flat total revenue growth in 2025 to £4.1bn, as 10% growth in digital revenues and 5% growth in ITV Studios revenues were offset by declines in its linear advertising business.
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The new company formed by a proposed merger between Paramount Skydance and Warner Bros. Discovery will also increase streaming competition and boost cable networks.
According to Barb data, the heaviest 25% of YouTube viewers account for around 90% of viewing hours on YouTube while the other three-quarters of users account for just 10% of YouTube consumption by time viewed.
Paramount’s merger with Warner Bros Discovery (WBD) would create a combined entity with net debt of $79bn and net leverage of 6.5x. To make the business sustainable, it will need to massively reduce costs, likely requiring content cuts.
There are two types of TV advertising: mass and addressable. That’s it. Let’s ditch the unhelpful acronyms and adopt this straightforward framework, argues Thinkbox CSO Elliott Millard.
Entries are officially open offering the potential for five more sustainable businesses the chance to win TV advertising airtime.
Listed European broadcasters are priced as though decay is inevitable. However, it doesn’t tell the full story, says media analyst Ian Whittaker.
In a twist of fate streaming giant Netflix has stepped away from the battle for Warner Bros Discovery after rival Paramount Skydance made a final offer totalling £83.4bn.
Sky Media has launched a comprehensive effectiveness databank called Norman that has revealed the levers to pull if you want to maximise effectiveness for addressable TV campaigns. Forecasting and inflight optimisation are key benefits.
Ventura Ecosystem seeks to bring global TV operating systems and streamers into a streamlined and transparent CTV marketplace. VIDAA TV OS and Nexxen DSP/SSP are the first partners.