One of the UK media industry’s first-ever digital media strategists and buyers, Robins is set to launch his fifth venture.
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The lords report on news was a balanced read that contained well-meaning recommendations but, until there’s robust legislation in place, can we truly protect the future of news in the UK?
Analysis: While having a broadcasting company less dependent on advertising makes for a strong business story, selling to streamers carries the clear risk of having a largely US customer base.
Advertisers needed ‘protecting’ 100 years ago, which is why we have JICs like Barb and trade bodies like Isba. How we define ‘protection’ and ‘choice’ will matter most as Origin formally launches next year.
Exclusive: Barb is in active talks to join Origin under a plan that would see the cross-media measurement platform incorporate two reports with different viewability standards.
| Maria Iu
The BBC concluded its public interest process this week and the media regulator will now begin its own assessment.
Analysis: The public-service broadcaster’s stated remit just happens to offer an authentically distinctive branded content vehicle for brands that are otherwise faced with “platforms” as distribution vehicles.
The Trade Desk will be met with stiff competition in this space from tech giants including Google and Amazon, as well as smart TV manufacturers such as Roku, Samsung, LG, Hisense and TiVo.
Today, 21 November, is World Television Day. And it’s a timely reminder of how advertising can support democracy alongside commercial interest.
Our pasts are now indexed like any other webpage. What does that do to the consumption of, and our appreciation of, media?