AI agents will restore control to advertisers and publishers through programmatic CTV by boosting content transparency. Converge’s CEO Ian Maxwell believes it will open the door to more long-tail advertisers.
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Marija Masalskis at Caretta Research explores the rise of the content creator economy and how individual creators are using an intellectual property monetisation ‘flywheel’ to scale their businesses.
Channel 4 reported a -1% year-on-year decline in total revenue to £1.03bn in fiscal year 2025, with the broadcaster’s leadership highlighting its “resilience” in the face of “cyclical and structural” pressures facing the UK TV advertising market.
In converged TV, identity becomes the connective tissue that allows AI agents to optimise responsibly, measure reliably, and personalise coherently, CIMM white paper says.
Sarah Miller at UKOM argues that while measurement conversations are dominated by ad metrics and outcomes, following content across platforms is crucial.
Standard attribution measurement does not just undercount television; it can also overcount paid search. The same error causes the value to be moved from one channel to another.
Matt Trickett at Ampere Analysis explains why France’s TF1 signed a distribution deal with Netflix.
Channel 4 is rocked by a Panorama investigation into Married At First Sight UK. Matt Brittin, take note – beware the darker side to high-risk show formats.
The media and entertainment group is now the only UK media owner able to offer advertisers audio, outdoor, and premium video all in one place.
CTV is a powerful channel, but there is a question about how its growth will be sustained. Clearer visibility into supply and more reliable performance insight will help.