The smart TV OS provider and its ad server partner offer reach to 30m European homes and are emphasising the power of retail data insights.
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What happened with the children of Gaza documentary is not an example of bias but of a failure of editorial systems or BBC bureaucracy — or both. There must be no repeat of the Balen Report saga.
Thinkbox head of research Anthony Jones suggested focusing on long tail advertisers has skewed the health of the advertising market and discounted the value of TV to large- and medium-sized advertisers.
As advertisers navigate an evolving media landscape, where there are challenges like brand safety, measurement or content quality, streaming TV will become an invaluable channel to leverage.
| Maria Iu
The Zero Footprint Fund, following a hiatus in 2024, is now structured into three categories.
Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ collectively increased the number of sports programmes across their streaming services by 72% in the past year.
The JIC will select 200 channels that will become part of its daily audience reporting on the platform — a move that it claims is a world first for YouTube measurement on TV sets.
| Maria Iu
The deal allows the music video network to measure deduplicated reach and frequency of ad campaigns on mobile, desktop and CTV.
Damien Bernet, Netflix’s EMEA ads VP, described the expansion of its programmatic partnerships as the latest step in Netflix’s broader strategy to offer the benefits of TV and digital advertising.
As part of its “business for good” ethos, the broadcaster plans to launch a competition to reward five B Corp companies with free airtime.