Following the launch of the Credos Trust Tracker data for 2025, Channel 4’s chief commercial officer analyses the results and their implications for TV advertising.
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Linear-like control of streaming ad pods is the latest technology to blur the lines between linear and streaming advertising. Steve Reynolds, CEO at Imagine Communications, believes the final barriers to true Total TV are organisational.
Welcome to The Media Leader’s live coverage of LEAD 2026, taking place today at the QEII Centre in Westminster. The Advertising Association’s centenary summit, hosted with ISBA and the IPA, brings together over 450 senior leaders from across the political, media and advertising landscape under the theme “Leadership Through Trust”.
The subtitles are expected to attract a wider audience, including among German-only speaking children of parents who moved from South Asia.
AI tech company Veritone is licensing refined video data for up to $1,000 per hour to AI application developers and AI models.
YouTube’s growth isn’t driving the imminent demise of other platforms and channels. But TV advertisers should consider how it fits into media plans for the year ahead.
The service has been suspended following the receipt of the letter by both Barb and panel organiser Kantar Media.
Dentsu UK and Channel Factory have pioneered a curated marketplace that makes brand-safe, high-quality YouTube content available for brand campaigns seeking incremental reach beyond linear and BVOD.
The toolkit provides access to Waymark, an AI creative studio that helps brands ‘instantly’ generate ‘TV-ready’ ads.
The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.