A direct-to-consumer model can help news organisations win in a fragmented environment by incentivising them to foster deeper connections with an audience that is opting in to their product.
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With research finding that 10% of active channels on YouTube generated 94% of total views in May, Evan Shapiro paints a picture of future audiences ignored by TV companies in a new report.
However, the latest Barb Establishment Survey found that the number of homes with two or more services hit a new record.
| Maria Iu
Experian’s ConsumerView data will be integrated into LG Ad Solutions’ platform.
Peter Field has shown us the silver bullet in the argument for advertising. To me, this means brand will assume renewed importance for marketers. About time.
| Maria Iu
Overall, content grew by 5% across the top five platforms during February-May.
Perceptions of TV advertising are shaped by the US, yet this market looks, feels and functions very differently to the rest of the world. This leads to global strategies built on a flawed premise.
| Maria Iu
A new report from the alliance identifies key challenges and commits to shared goals.
Even as streaming gathers pace, accessibility remains an issue. However, AI has the ability to bridge this gap to make streaming available to more people.
Roku is one of the TV OS providers fighting to be the default aggregator for free-to-air homes and its UX developments will encourage more out-of-app and cross-app content discovery.