ITV carries immense cultural power that makes a sell-off far from straightforward, writes the editor.
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It’s time for digital publishers to grab the opportunity that accessibility brings to boost audiences and revenues.
Ipsos has confirmed it is talks to purchase Kantar Media. Doing so would consolidate its control over TV ratings measurement for a supplier that already works with several JICs.
Sky Media’s advertising chief has pledged to “drive change” as the TV sales house looks to “fully reimburse” clients underpaid for ad revenue over several years.
2025 will be a “whole new world” for Channel 5, said its director of programming as the broadcaster plots a first-ever major marketing assault for VOD and a clearer commissioning approach.
Mahon will discuss the unique role of BVOD in a competitive streaming landscape.
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Co-productions were hit hard in 2023/24, with exports falling by 28%.
Developments from Barb and IAB will all help the industry solve the challenges of fragmentation and standardisation in CTV as marketers recognise its strength within the digital landscape.
The broadcaster’s controversial job ad was part of an effort to protect its intellectual property, its research chief has revealed.
| Maria Iu
Partnership with TVision will leverage its advanced measurement panel for ShowHeroes clients.