Streaming audiences for England’s latest match spiked in extra time, new research found.
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The streaming service backed by the BBC, ITV, Channel 4 and Channel 5 needed to focus on three messages: easy to discover, easy to encounter and easy to access.
In an exclusive interview, Christian Broughton reveals talks with other publishers and why he’s optimistic about AI, US growth and the title’s first-party data strategy.
ITV’s business development director shares his path to media sales and why people should consider getting out of London during their career.
Beyond vague promises of widening access, working constructively with broadcasters and cracking down on online harm, Labour must show us what it will do to support this important sector.
Watch: Ian Whittaker, the media and tech analyst, tells The Media Leader what to expect if Labour wins the UK general election.
The year-long sponsorship across E4 and Channel 4 streaming targets different audiences of four wines.
| Maria Iu
Marketers will be able to measure their YouTube campaigns against other channels.
| Maria Iu
An ad campaign accompanying the launch will roll out on 15 July.
Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way.