FAST channels will debut on Roku’s platforms in October.
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Sky Media’s digital ad and transformation chiefs discuss changing sports viewing habits and how the new Sports Marketplace is helping to democratise live sport for smaller advertisers.
A new study of recently mandated transparency data under the EU Digital Services Act found that millions of users of social platforms in the region post in languages without any human moderation.
Video is becoming more integrated into the podcasting landscape and is bringing new opportunities for brands.
| Maria Iu
The content intelligence business now offers insights on 1,850 FAST channels alongside the five major SVOD platforms.
The tie-up aims to improve audience targeting for media buyers by integrating Experian’s household consumer insights into FreeWheel’s tech stack.
Barb’s foray into YouTube channel analysis has put the industry on the right path and there are further developments we could benefit from.
The shift from subscription models to ad-supported revenue in streaming is fundamentally altering what gets made, how it gets promoted and which audiences get prioritised. This has implications for the entire ecosystem.
UK broadcasters are betting their new ad marketplace will lure digital-native brands to TV, creating implications for how the medium is bought.
Could the deal shift the perception that quality content is stuck behind paywalls and open the door to more free services? What does this mean for broadcasters and advertisers?