| Maria Iu
NPAW’s Till Sudworth discussed the challenges of live sports on OTT at Connected TV World Summit.
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At a Thinkbox event last week, head of research Anthony Jones contextualised YouTube as a growing platform on TV sets with ‘highly skewed’ viewership.
| Maria Iu
RSMB will build and maintain the system.
Samba TV and Simplestream spoke to The Media Leader about their work to support broadcasters’ digital transformation.
IAB UK’s James Chandler joins host Jack Benjamin to explain why he believes we’re entering a “funnel-less future” as the consumer journey gets truncated by shoppable advertising in AV formats.
ITVX will recoup its investment this year, earlier than anticipated, and ITV Studios achieved record profit thanks to cost-cutting measures and a new digital distribution strategy.
The smart TV OS provider and its ad server partner offer reach to 30m European homes and are emphasising the power of retail data insights.
What happened with the children of Gaza documentary is not an example of bias but of a failure of editorial systems or BBC bureaucracy — or both. There must be no repeat of the Balen Report saga.
Thinkbox head of research Anthony Jones suggested focusing on long tail advertisers has skewed the health of the advertising market and discounted the value of TV to large- and medium-sized advertisers.
As advertisers navigate an evolving media landscape, where there are challenges like brand safety, measurement or content quality, streaming TV will become an invaluable channel to leverage.