The broadcaster will harness talent to generate interest in every team, is launching a tournament companion app, and will use recommendations to keep light ITVX viewers on the platform.
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Alphabet, Meta and Amazon all announced Q1 earnings on Wednesday, reporting continued strong growth, attributed in part to AI-driven advertising innovations.
Five B Corp companies will be rewarded with a share of £600,000 of free Channel 4 advertising airtime.
Raymond Snoddy pens a letter to Matt Brittin, the first BBC director-general in 80 years with no experience of programme-making, advising that he’s going to need all the help he can get.
Stagwell Curate takes care of inventory curation and deals. It should improve programmatic auction win rates for advertisers buying CTV.
The Media Leader is the official partner of the AA’s Media Business Course to help increase awareness as the co-chairs have been announced for 2026.
CTV’s true value will only be realised through better data and a smarter strategy. Household-level insights provide the missing piece of the jigsaw, writes Outra’s Graham Field.
Out-of-market YouTube creators have the chance to dub their videos into more languages. This could mean extra competition for existing content owners.
A study from Gracenote found that this age group rates chatbot services as superior to streaming and cable user interfaces and programme guides when seeking TV and movies.
One customer of the channel creation software vendor will launch channels this quarter where programme scheduling is being performed by AI.