The company’s chief marketing officer joins Jack Benjamin to discuss how TV consumption has changed and what it means for advertisers.
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Barb data has delivered the TV industry a new narrative about UK YouTube audiences. Will it change advertiser behaviour?
The world-first initiative comes with caveats but aims to provide much-desired independent measurement of some of YouTube’s most-popular channels. Initial findings suggest top channels skew toward very young children and maintain middling audience figures on UK TV sets.
2025 is a breakthrough summer for women’s sport. A new report by Havas Play envisions what the future could be in 10 years if brands and fans lean in.
TV has earned trust because its numbers are verified, scrutinised and benchmarked. Social media? Not so much. Google needs to decide where YouTube stands.
BBC Studios’ senior vice-president of digital joins Jack Benjamin to discuss how the commercial arm is modernising its go-to-market strategy by cultivating fan communities and launching an ecommerce play.
The US FCC approval has sparked controversy but the deal is expected to complete in a few weeks.
The platform has not renewed its data licence for Q3, but says it continues to maintain a regular dialogue with the JIC.
When was the last time you heard someone talk about an online ad? We need to get comfortable not being able to measure everything and focus on powerful creative messaging.
| Maria Iu
Disney+ had the highest share of new subscriptions in Q2.