Barb is now measuring Rakuten TV.The streaming service says it is now speaking the same measurement language as the wider industry.
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The measurement vendor has introduced IAS Total TV to ensure media buyers understand genre, age rating, language, channel classification and more across streaming TV.
ITV’s Sameer Modha and consultant finance director Nimmi Shah join Jack Benjamin to discuss macro pressures facing CFOs, why outcomes matter more than eyeballs, and the implications of AI on financing.
The broadcaster will harness talent to generate interest in every team, is launching a tournament companion app, and will use recommendations to keep light ITVX viewers on the platform.
Alphabet, Meta and Amazon all announced Q1 earnings on Wednesday, reporting continued strong growth, attributed in part to AI-driven advertising innovations.
Five B Corp companies will be rewarded with a share of £600,000 of free Channel 4 advertising airtime.
Raymond Snoddy pens a letter to Matt Brittin, the first BBC director-general in 80 years with no experience of programme-making, advising that he’s going to need all the help he can get.
Stagwell Curate takes care of inventory curation and deals. It should improve programmatic auction win rates for advertisers buying CTV.
The Media Leader is the official partner of the AA’s Media Business Course to help increase awareness as the co-chairs have been announced for 2026.
CTV’s true value will only be realised through better data and a smarter strategy. Household-level insights provide the missing piece of the jigsaw, writes Outra’s Graham Field.