Under a 2034 switch-off date, the cumulative loss of advertising revenues to public-service media would total £3.5bn from 2028 to 2036, with downstream impacts on audiences, commissioning, and the UK’s production sector.
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The deal reflects a wider shift among streaming services, as Netflix and Disney+ look to creator-led football content to attract and engage audiences.
The podcast company has hired a former talent agent as its new head of IP development, tasked with turning existing and in-development shows into big screen propositions.
Analysis: While AV buyers say planning strategies are unlikely to be affected, YouTube has moved to align its public-facing audience measurement with platform standards rather than TV standards.
AI is moving beyond experimentation to become embedded into the infrastructure of media and advertising. Here is a roundup of the biggest AI developments so far this year.
An update on the European Programmatic TV Initiative and its efforts to ensure programmatic TV scales as a premium, trusted, interoperable extension of television.
The broadcaster maintained full-year guidance after the FIFA Men’s World Cup boost advertising, although less healthy foods regulation cut revenue by £20m.
Channel 4’s Black in Business initiative, in partnership with Lloyds, was launched in 2023 to champion Black representation on screen and across the wider television and media industry.
Consultant Justin Lebbon asks, in light of the investment by Fifty5Blue, has the Origin cross-media measurement project failed?
Is broadcasters’ embrace of social video commercially sustainable? With Enders Analysis’ Niamh Burns
Enders Analysis’ media policy lead discusses the Sky-ITV deal, what a new BBC funding model could look like, and how UK broadcasters are cautiously embracing social media distribution strategies.