Welcome to The Media Leader’s live coverage of LEAD 2026, taking place today at the QEII Centre in Westminster. The Advertising Association’s centenary summit, hosted with ISBA and the IPA, brings together over 450 senior leaders from across the political, media and advertising landscape under the theme “Leadership Through Trust”.
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The subtitles are expected to attract a wider audience, including among German-only speaking children of parents who moved from South Asia.
YouTube’s growth isn’t driving the imminent demise of other platforms and channels. But TV advertisers should consider how it fits into media plans for the year ahead.
The service has been suspended following the receipt of the letter by both Barb and panel organiser Kantar Media.
Dentsu UK and Channel Factory have pioneered a curated marketplace that makes brand-safe, high-quality YouTube content available for brand campaigns seeking incremental reach beyond linear and BVOD.
The toolkit provides access to Waymark, an AI creative studio that helps brands ‘instantly’ generate ‘TV-ready’ ads.
The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.
Co-CEO of Smartclip joined The Media Leader for an exclusive interview to discuss what’s next in TV.
ITV business development director Jason Spencer says the broadcaster has made greater use of AI ads in sales pitches and the creative process, rather than just in the final result.
Adwanted Events’ co-founder shares his thoughts on the raised challenges and outcomes from last month’s FTVA Global conference.