The ADsorption Index attempts to move the attention conversation away from “eyes on the screen” and towards an understanding of the emotional state of audiences.
Showing 301-310 of 7,962
More Tv articles
Stéphane Coruble urged European players to simplify and collaborate in an interview with The Media Leader.
Reform Political Advertising’s panel aims to review factual claims in election ads and judge whether they are truthfully presented.
The news title’s chief revenue officer shares how he got into media and what he would do if he won £10m in the lottery.
Listen to flash interviews from the Croisette as The Media Leader caught up with industry figures.
Exclusive research from Adwanted and YouGov shows that while ad tiers from Netflix and Amazon Prime Video are performing differently, it’s clear that more young people prefer an ad-free environment.
| Maria Iu
Omar Oakes, Maria Iu and Jack Benjamin look back on the 2024 festival and discuss their experiences, the award winners and learnings.
In an excerpt from a new book on the media’s role in the general election, Julian Petley asks whether the way Ofcom has addressed criticisms of its policy of allowing politicians to present on GB News augurs badly for how the channel will cover the vote.
The CEO of Ad Alliance is “pissed off” by the slowness of joint industry currencies to innovate in his home market as advertisers and their agencies put pressure on them to deliver new metrics for cross-media measurement.
In response to research that found marketers are still hesitant about CTV, Next Episode argues that there is a myriad of opportunities as the medium is poised for further growth.