Broadpeak’s business development VP discusses how it can help attract a larger pool of advertisers that currently spend with platforms such as YouTube and Meta.
Showing 301-310 of 8,293
More Tv articles
The organisation has dropped its plan to introduce ads into podcasts accessed via commercial streaming platforms like Apple Podcasts and Spotify.
Watch: ProSiebenSat.1 Puls 4 co-CEO Thomas Gruber discusses a groundbreaking innovation in audience measurement and broadcast planning.
The conference highlighted how three key segments of the TV industry are adapting to “life after” and quickly building a new story for themselves.
Sky Media previously handled sponsorship and Paramount continues to rely on the sales house for wider ad representation.
Watch: Media Distillery CEO Roland Sars on content discovery and winning attention from YouTube.
The “Baby Lantern” proof-of-concept pilot is already able to track how TV ads impact consumer behaviour in the near term.
The new Sky Media Sports Marketplace aims to connect brands and fans in a flexible, affordable way.
Industry leaders have been reviewing the road to profit for SVODs and their advice spans sharp marketing and hard bundles to co-windowing and more immersive video.
Ad-funded content on platforms doesn’t work because there are too few platforms and the rents are too high. As media fragments and production businesses suffer, creators must diversify to survive.