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Netflix’s shift to focus on engagement suggests that long-term success depends much more on how subscribers are reacting to ads rather than simply how many those ads reach. 

Advertisers want to play a starring role in viewers’ lives, but this requires a comprehensive understanding of their unique motivations and behaviours. 

TV viewing and reach have declined as UK broadcasters slashed spend on home-grown premium content. But could a new production powerhouse come to the rescue?

The video ad platform’s commercial chief on TV versus TV-like environments, how to be a valuable advisor to clients and her dream Glasto line-up.

There is opportunity for broadcasters in the “fat end of the long tail”, according to Kelly Williams.

MediaSense will set up, develop and maintain the Barb Data Hub, while Snowflake is the cloud data platform.

Watch: Ryff global sales chief Shirley Hughes explains how advertisers can benefit from appearing in a brand-safe, contextually relevant environment.

Modha and Hill join host Jack Benjamin to discuss the new measurement panel’s goals and timeline, and why the majority of media buying is now spent on outcomes, not eyeballs.

Advertisers have a golden opportunity to ride on the coat-tails of beloved shows, captivating audiences while they are light-hearted, relaxed and open to branded messaging.

Watch: David Rasmusson also discussed challenges for cross-media measurement and what the Nordics TV market looks like.