More Tv articles

The US television market is stagnating, with new figures from Nielsen Media Research showing that the average US household received 96.4 television channels in 2005, rising by just four from 2004’s figure of 92.6. According to eMarketer, US consumers are turning away from broadcast channels and spending more time with cable and satellite channels. In… Continue reading US TV Market Stagnating

Emerging markets are seeing increased potential in the television marketplace, with a new study from Informa Media claiming that there will be more than 93 million homes worldwide in the ’emerging TV’ category by the end of 2010. Informa predicts that Africa and the Middle East will account for 43.7 million of this total, followed… Continue reading Increasing Potential In Emerging TV Markets

The average internet user now spends the equivalent of 41 days online each year, compared to 37 days spent watching TV. According to research conducted by TNS and Google, the average British internet user now spends 164 minutes online each day for personal use, compared to 148 minutes spent watching TV. The increased usage has… Continue reading Consumers Spend More Time Online Than Watching TV

Total digital reception in UK households is at 64.2%, up by 10% from 54.4% at the beginning of 2004, according to the Institute of Practitioners in Advertising’s (IPA) latest Trends in Television Report. Non-terrestrial viewing remained at 30% for the second successive quarter, seeing a year on year increase of 2.5%. The strong bias of… Continue reading UK Digital Penetration At 65%

The PC is no longer the sole way of accessing the internet, with an increasing amount of platforms allowing consumers to get online. Speaking yesterday at the MediaTel INSIGHT Online Media Seminar, held in conjunction with the MediaGuardian, panellists discussed the various ways in which consumers can reach the internet. Torin Douglas, media correspondent at… Continue reading Internet Extending Reach Across Devices

The unstoppable rise of the internet and its affect on traditional media engaged panellists and delegates at yesterday’s, MediaTelINSIGHT Online Media Seminar, with Giles Ivey, sales director for AOL, claiming that “no-one in new media thinks TV and press are dead.” Despite recent panic, with forecasters predicting online to take adspend away from traditional media,… Continue reading Online Seminar Argues Traditional Media Still Strong

Mobile TV services in China look set to enjoy a surge in popularity, with In-Stat forecasting subscriptions to grow to 94 million by 2009, with 2007 expected to be the year that the services gather significant momentum. According to In-Stat’s recent Mobile TV in China: Heading for the Promised Land report, the Chinese government is… Continue reading Mobile TV In China To Reach 94 Million By 2009

The marketplace for television advertising is undergoing fundamental changes, with new technologies giving consumers the power to choose how, when and where they access the medium. The rapid adoption of personal video recorders (PVRs) allows users to fast-forward adverts, resulting in research firm, Accenture, forecasting that 9% of all commercials will be skipped by viewers… Continue reading Changing Face Of TV Advertising

Freeview has announced that sales of set top boxes and integrated televisions have passed the 10 million mark, resulting in the service currently present in 6.4 million UK homes. According to the latest figures from Freeview, month on month sales of free-to-air enabled products, such as PVRs and integrated digital TVs, increased by over a… Continue reading Freeview Sales Pass 10 Million

Over half of consumers would switch their pay TV services if they could get a better price for the same channel selection. A new report from Jupiter Research points out that down to earth pricing, not high technology is the most importance differentiation between services competing for television connection customers. Joseph Laszlo, research director at… Continue reading IPTV Consumers Interested In Price Not Technology