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Digital video recorders (DVR) are finally reaching the masses despite a slow start, says new research carried out by technology analysts at IDC. The report says it expects more than 28 million of the devices, which use an internal hard drive to record programmes, to be shipped worldwide by the end of 2008. Credit for… Continue reading DVR Consumers Are Finally ‘Getting It’ Says IDC

Internet media streaming is facing stiff competition from traditional television, as online content owners feel the pressure to draw customers from TV to desktop screens, says IT analysts and consultants Frost & Sullivan. Mukul Krishna, industry analyst at Frost & Sullivan, said: “This is an uphill task, considering the present quality of streaming over the… Continue reading Internet Media Streaming Under Pressure From Television

In Europe, a massive $18 billion was spent on pay-TV services in 2003 and this is expected to double by 2007, says a report by independent market analysts, Datamonitor. The European pay-TV strategies report says that for pay-TV revenue to reach $39 billion, providers will have to encourage current customers to subscribe to more expensive… Continue reading European Pay-TV Market To Reach $39 billion By 2007

Total terrestrial television revenue increased by a solid 7.6% year on year during February to just under the £200 million mark as the sector showed further signs of emerging from the advertising downturn.ITV1 experienced the most significant increase with revenue rising by 8.5% year on year to almost £125 million as its antipodean reality-TV show… Continue reading TV Market Round-Up – February 2004

Global sales of integrated digital video recorders (DVRs) reached 2.7 million units last year and the market is expected to be worth $5.6 billion by 2008, according to a new report from Strategy Analytics. The report predicts that global annual sales of integrated DVRs will reach 27.6 million units by 2008, at an average annual… Continue reading Global Integrated DVR Sales To Hit 28m By 2008

Digital TV in European households is expected to rise by 24% in 2004 to 39.5 million says the media information company, Informa Media Group. The European Television report says that the main reason for the expected upsurge is that cable and satellite companies have managed to consolidate both resources and debts. Pulling resources in this… Continue reading Digital TV To Hit 40m European Homes

As a growing number of advertisers question the effectiveness of the traditional advertising model, many are increasing their commitment to the challenges of interactive television (iTV) advertising says interactive consultancy, Brightline Partners. Many advertisers are finding creative ways to offset the challenges of this relatively new market, in order to minimise the cost of campaigns… Continue reading iTV Provides Opportunities For Advertisers

The runaway success of Freeview shows no signs of slowing and the BBC-backed digital terrestrial platform looks set to replace Sky as the UK’s most popular multichannel service within four years, according to ZenithOptimedia. The latest UK television forecasts from ZenithOptimedia show that Freeview will be available in almost 10 million households by the end… Continue reading Freeview Homes Could Surpass Sky By 2007

Throughout Europe consumers are reluctant to upgrade from analogue to digital television unless they have to, or there is no effort involved, according to a report from ZenithOptimedia. It is a fact, according to ZenithOptimedia, that DTV is pushed by capitalists rather than pulled by consumers. In its report on the Western European DTV market… Continue reading DTV: Pushed By Capitalists, Not Pulled By Consumers, Says ZenithOptimedia

Television spot advertising expenditure in Western Europe will rise by 33% in real terms over the coming decade, according to a new report from ZenithOptimedia. This is a slower growth rate than the 43% rise recorded in the previous ten year period. Advertising expenditure stood at $22.0 billion in 2003 and is expected to grow… Continue reading W. European Pay-TV Revenues To Exceed Adspend In 2004, Says Report