The ISBA’s media conference took place at the Marriott Hotel on the 27th June 1996.The successfully organised conference had contributions from various media action groups and gave the opportunity to get up-to-date on today’s media scene with the first outlining ISBA TV Policy.The speech on TV policy was given by John Blakemore, UK Advertising Director… Continue reading ISBA Media Update Conference: Getting More Bang For Your
Media Buck
The Incorporated Society of British Advertisers has published the results of their investigations into the outdoor advertising industry, which commenced in February this year.The major findings of the ISBA report are: a lack of accountability over the origin and destination of discounts The subject of who takes legal responsibility for booking and payment should be… Continue reading ISBA Outdoor Report
The Incorporated Society of British Advertisers has published the results of their investigations into the outdoor advertising industry, which commenced in February this year.The major findings of the ISBA report are: a lack of accountability over the origin and destination of discounts The subject of who takes legal responsibility for booking and payment should be… Continue reading ISBA Outdoor Report
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