The ISBA’s media conference took place at the Marriott Hotel on the 27th June 1996.The successfully organised conference had contributions from various media action groups and gave the opportunity to get up-to-date on today’s media scene with the first outlining ISBA TV Policy.The speech on TV policy was given by John Blakemore, UK Advertising Director… Continue reading ISBA Media Update Conference: Getting More Bang For Your
Media Buck
The Incorporated Society of British Advertisers has published the results of their investigations into the outdoor advertising industry, which commenced in February this year.The major findings of the ISBA report are: a lack of accountability over the origin and destination of discounts The subject of who takes legal responsibility for booking and payment should be… Continue reading ISBA Outdoor Report
The Incorporated Society of British Advertisers has published the results of their investigations into the outdoor advertising industry, which commenced in February this year.The major findings of the ISBA report are: a lack of accountability over the origin and destination of discounts The subject of who takes legal responsibility for booking and payment should be… Continue reading ISBA Outdoor Report
The challenges presented in the WFA’s Media Charter 3.0 are more relevant than ever — let’s unpack them together to the benefit of both brands and agencies over the coming months.
The winners include Lisa Walker from Vodafone UK, the co-CEO’s from JCDecaux UK, Havas Media, and giffgaff and MG OMD.
With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is cinema.
With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is TV.
Measuring the effectiveness of advertising on YouTube lacks local context and is opaque without third-party measurement, Barb argued on a briefing call Tuesday. Its head of insights shared how YouTube data over-indexes dramatically towards young, heavy users on TV sets in the UK.
The agency’s leadership believes Kite Connect will help brands diversify their AV media mix with an outcomes-driven, cross-channel approach.
The campaign provides further clarification, details and resources relevant to what brands are able to advertise following LHF restrictions coming into voluntary effect beginning 1 October and statutory effect by 5 January.
