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The media and communications industry in the US remains on track for recovery over the next four years, despite a small set-back resulting from the war in Iraq and the outbreak of the Sars virus. The growth of 2002, albeit patchy, has strengthened during the first half of 2003 and there will be an increase… Continue reading US Media And Communications On Target For Good Recovery

US newspaper advertising revenues increased by 1.6% to $11.1 billion in the second quarter of 2003, according to preliminary estimates from the Newspaper Association of America (NAA). This represents the fourth consecutive quarter of growth. National advertising spending rose by 12.8% to $2.1 billion with significant gains from telecommunications, factory automotive and coupon marketing. Retail… Continue reading Big Quarter For National Advertising As Newspaper Revenues Rise Again

US advertising spend rose by 2.8% during the first half of the year, with a strong performance in the Hispanic television market leading the way, according to the latest data from Nielsen Media Research. Six of the eleven reported categories showed growth, with rates ranging from 2% to over 19%. Negative rates were reported in… Continue reading US Adspend Rises 2.8% In H1, Says Nielsen Media Research

US interactive advertising revenues will reach $8.6 billion by 2005, up slightly from this year’s anticipated $8.4 billion, according to new forecasts from GartnerG2. The group says that whilst agencies have so far been hesitant to embrace interactive formats, they are set to increase their spending over the next couple of years, almost doubling the… Continue reading US Interactive Adspend To Hit $8.6bn By 2005, Says GartnerG2

US radio advertising revenues are set for a good second half, with June’s figures already showing an indication of a pick-up in the market. National advertising jumped by 16% in June, whilst local was flat (see US Radio Revenue Strengthens With 4% Growth In June). The overall 4% rise in June is higher than the… Continue reading Merrill Lynch Forecasts Improving H2 For US Radio

US radio advertising revenues continued to show growth during June, with combined national and local spend rising by 4% year on year, according to the latest figures from the Radio Advertising Bureau (RAB). National expenditure jumped by 16% in the month, whilst local remained flat. Across the whole of the first half, national revenues are… Continue reading US Radio Revenue Strengthens With 4% Growth In June

US magazine advertising revenues increased by 7.9% year on year in July, reaching $1.2 billion, according to the latest figures from the Publishers Information Bureau (PIB). Whilst revenues rose, the number of advertising pages was more or less flat during the month, down 0.2% at 14,696. In the year to date, ad revenues rose by… Continue reading US Magazine Ad Revenues Climb 8% In July

The advertising recovery is taking longer than anticipated and analysts have been forced to revise their forecasts to reflect industry realities. Signs are that growth will be limited this year and hopes for a more significant recovery are pinned on 2004. The US continues to outpace the Eurozone but certain media sectors are performing better… Continue reading INSIGHTanalysis: Media Healthcheck – July 2003

The conventional wisdom that the 18-49 year old demographic is the most attractive to mass-market advertisers has been challenged by a survey carried out by US market research group InsightExpress. In what InsightExpress claims is the largest media buying study in the history of television, advertisers chose 25-54 year old adults over the 18-49s as… Continue reading TV Buying Survey Finds 25-54s Are Key Advertiser Demographic

The tentative advertising recovery in the US is continuing, according to analysts at Merrill Lynch. However, growth is not strong and universal; rather, there are fits and starts between the different media, with share of adspend being moved around between them. The broker says that television and cable network advertising currently seems to be drawing… Continue reading US Ad Recovery Remains Tentative And Slow, Says Merrill Lynch