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There is substantial evidence from the US of an increased demand by advertisers for media inventory, a trend which could lead to the return of media inflation, according to communications consultancy Media Audits. Strong demand in the network spot television markets in the States is leading commentators to predict cost inflation as high as double… Continue reading INSIGHTanalysis:UK TV Sees Media Deflation, US Set For Inflation

The huge success of the paid search advertising market will be a key component in the modest recovery of US internet advertising this year, according to Jupiter Research. The industry’s first independent paid search revenue projections are released by Jupiter today as part of its online advertising forecast, which shows a market developing new formats… Continue reading Paid Search Will Boost Modest US Online Ad Growth

US newspaper advertising revenues rose by approximately 2% in the second quarter of the year, according to an analysis of newspaper publishers’ results by Merrill Lynch. All but one newspaper group have reported figures for the quarter to June and the consensus of 2% growth shows a marginal improvement over the Q1 rise of 1.5%… Continue reading US Newspaper Advertising Shows Slow Growth

The US hi-tech publishing sector saw its advertising page volumes decline by 15.4% year on year during June, according to the latest figures from United Business Media (UBM). The group’s own CMP Media business saw volumes drop by just 4.7% during the month. In the calendar year to June, the technology publishing market saw volumes… Continue reading UBM Reports Continued Hi-Tech Ad Decline In June

Following a less than impressive second quarter, analysts have revised their outlook for US radio advertising and growth in this sector is predicted to be less than originally envisaged. Radio revenues were flat during May (see US Radio Revenue Flat In May, Q3 Growth Predicted) and Merrill Lynch is sticking to its Q2 growth forecast… Continue reading US Radio Update From Merrill Lynch

US online advertising spend will not return to the boom levels of 2000 for another three years, according to the latest set of forecasts from eMarketer. In 2000, at the height of dotcom fever, US online advertising revenues topped $8 billion, but rapidly fell back to just $6.0 billion last year. However, growth has now… Continue reading Latest US Ad Forecasts From eMarketer

Advertising and marketing conditions in the second quarter are shaping up to be similar to Q1, with positive trends in the US whilst elsewhere remains mixed and quite weak, according to analysts at Merrill Lynch. Indications are of an upward momentum, with improved trading at the media companies likely to be followed by a similar… Continue reading Merrill Lynch Tweaks Advertising Forecasts

Total US magazine advertising revenues rose by 8.5% in June, to close at $1.6 billion, according to new figures from the Publishers Information Bureau (PIB). However, the number of advertising pages fell by 3.2% year on year to 18,834 due to the uncertain economic environment. In the year to date, advertising revenue closed at $8.6… Continue reading US Magazine Revenue Grows But Volumes Down In June

Merrill Lynch has revised down its forecasts for the US newspaper industry due to weakness in a number of advertising sectors. Only last week, the broker expressed confidence that revenue growth for 2003 would be 2.9% (see US Newspaper Spend To Grow 3% In 2003, Says Merrill Lynch) but disappointing May results have forced its… Continue reading Broker Lowers US Newspaper Growth Forecasts

The contrasting fortunes of advertising markets on either side of the Atlantic became more apparent in June with bullish mood in the US unmatched in the UK and across Europe. However, economic growth is slow in most major countries and there is little prospect of a boom to rival that of the late nineties. Reflecting… Continue reading INSIGHTanalysis: Media Healthcheck – June 2003