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Respected market observer, Sir Martin Sorrell, yesterday told WPP’s AGM that there are signs of stabilisation in the advertising and marketing services industry, particularly in the US. Sorrell has long held the belief that a turnaround in the depressed advertising sector would not begin until 2004 and that it could take until 2008 for growth… Continue reading Sorrell Sees Signs Of Stabilisation

Advertising conditions for the US newspaper sector are improving in June, following a disappointing May, where revenues rose by just 1%, according to analysts at Merrill Lynch. The broker says that it now expects the second quarter to return growth of around 2%. For the whole of 2003, growth is predicted to be 2.9%, with… Continue reading US Newspaper Spend To Grow 3% In 2003, Says Merrill Lynch

The latest global advertising forecasts from ZenithOptimedia offer a mixed prognosis for the industry with regional variances providing cause for consideration. The media services agency continues to predict full-year growth of 2.9% in current currency and 1.0% in constant currencies. Worldwide ad expenditure for 2002 came in at $315.3 billion, representing an improvement over 2001… Continue reading Worldwide Advertising Forecasts From ZenithOptimedia

US radio revenues were flat during May, after returning to a slight growth during April (see US Radio Returns 1% Growth In April), according to the latest figures from the US Radio Advertising Bureau (RAB). Local revenues saw no growth, whilst national spend rose by 4% in May; combined the total radio market was flat.… Continue reading US Radio Revenue Flat In May, Q3 Growth Predicted

US advertising spend is forecast to grow by 4.3% this year to reach $124.7 billion, according to a new set of figures from TNS Media Intelligence/CMR. Unveiling its mid-year AdWatch: Outlook 2003 report at a conference in New York yesterday, the group upgraded its January prediction of 3.3% growth for the full-year. “The first quarter… Continue reading TNS/CMR Upgrades US 2003 Ad Growth To 4.3%

Universal McCann‘s head of advertising forecasting Robert Coen has slightly downgraded his US and global advertising growth predictions for 2003 in the latest edition of his Insider’s Report. Following a slightly weaker than anticipated first half, full-year 2003 US adspend growth has been cut from December’s 5.0% forecast to 4.6% (see Universal McCann Expert Upbeat… Continue reading Coen Pulls Down 2003 Ad Forecasts

Growth in advertising and media expenditure will be modest this year, although somewhat higher than in 2002, according to the latest Global Entertainment And Media Outlook report from PricewaterhouseCoopers (PwC). The report predicts that global media and entertainment spend will top $1.1 trillion in 2003, a 3.7% rise on last year. Following this, in the… Continue reading Media & Entertainment Spend To Show 4.8% Growth Over Five Years

Consolidated figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers show that US online adspend was slightly higher in the fourth quarter of last year than announced in preliminary results in April (see US Online Adspend Drops 17% In 2002). The restated figures put Q4 internet spend at $1.6 billion, up from the previously reported… Continue reading IAB Revises US Q4 Internet Spend To $1.6bn

Total US magazine advertising revenues rose by 11.2% in May, closing at $1.7 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages rose by 2.3% year on year to 20,807. In the year-to-date, advertising revenue closed at $7.0 billion, an increase of 10.2% on May 2002. Advertising… Continue reading US Magazine Ad Revenues And Volumes Rise In May

Global advertising will grow at a compound rate of 4.1% between 2002 and 2007, according to a report to be released by PricewaterhouseCoopers (PWC) this week. In advance of the release of the Global Entertainment And Media Outlook report, the Los Angeles Times reports that PWC expects the US to lead advertising and media growth,… Continue reading US To Lead Global Ad Rise, Predicts PWC Report