More Ad Revenue Us articles

Jack Myers has brought down slightly his 2003 US advertising spend forecasts, from a previous estimate of $163.7 billion – or 3.3% growth – to $163.3 billion, representing 3.1% growth. New figures in the Jack Myers Report put 2004 expenditure up 5.0% at $171.9 billion; the previous forecast was for growth of 4.6%. The cuts… Continue reading Myers Trims 2003 US Ad Forecasts And Raises 2004

The current disparity between the US and European advertising markets continued into April, with the former showing signs of improvement whilst the latter remains weak and uncertain. These conditions have been prevailing for the last few months as the US starts to pick up after the downturn, and Europe, as is expected, lags behind. The… Continue reading INSIGHTanalysis: Media Healthcheck – April 2003

The US television ad market is demonstrating a healthy advertiser demand, according to Merrill Lynch analysts. The broker says that information coming from both networks and agencies has “reaffirmed strong underlying trends for the current advertising marketplace.” Current scatter market prices in the US (see INSIGHTanalysis: US TV Advertising Rebounds, Radio Lags) are running between… Continue reading US TV Market Indicates Healthy Advertiser Demand, Says Merrill Lynch

March did not bring a lot of cheer to the US advertising industry, with results disappointing across most media, according to a round-up by Merrill Lynch. The impact of the war with Iraq has been less than expected, although separate reports are now claiming that the SARS outbreak poses a whole new threat to the… Continue reading March Showed Muted US Advertising Spend, Q2 Looks Better

The number of American homes with the capability to receive interactive television (iTV) commercials will hit a critical point within the next eighteen months that will drive a ‘huge increase’ in the number of advertisers using interactivity in their campaigns. This is the key finding from a new study on iTV advertising by BrightLine Partners.… Continue reading US iTV Ads 18 Months From Critical Mass, Finds Survey

US television advertising levels have rebounded on both a national and local level, with indications that the upfront trading market is likely to be healthy, according to analysts at Merrill Lynch. TV network scatter prices are up by 20% or more in Q2, with few cancellations, says the broker. TV station advertising is up in… Continue reading INSIGHTanalysis: US TV Advertising Rebounds, Radio Lags

The advance of digital technology has helped to stimulate cinema advertising and major brands are fast realising that they can deliver their message effectively to movie theatre audiences. Jack Myers reports that an increasing number of digital projectors are being installed in cinemas across the US. Digital screenings have received positive feedback from moviegoers (see… Continue reading Cinema Ads Hit The Mark In The US

Despite the uncertain economic and media environment, advertisers are continuing to shop around for their agencies, particularly in Europe. According to new figures from AdForum, the number searches for new agencies in Europe was up by 15% quarter on quarter in Q1 2003. The Index of Agency Search Activity also showed that client reviews in… Continue reading Agency Reviews On The Rise Despite Uncertain Climate

The advertising industry in the US is beginning to move again following a ‘general paralysis’ immediately before and during the initial stages of the war in Iraq, according to analysts at Merrill Lynch. The broker says that this paralysis has now begun to dissipate, although caution over the state of the broader economy is still… Continue reading US Advertising To Move Out Of ‘Paralysis’ In Q3, Says Merrill Lynch

The downturn in advertising spend in the US has reached its bottom and is now recovering, Jack Myers quotes JPMorgan analyst Spencer Wang as saying this week. In the Jack Myers Report, Wang is said to be relatively cautious in the short-term, but believes that the long-term fundamentals for media companies remain intact. Looking at… Continue reading US Ad Market Is Recovering, Says Analyst