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There is a broadly positive sentiment coming from companies in the media and advertising industry, with US groups remaining more bullish than the Europeans, according to Merrill Lynch‘s TMT Conference, held in London last week. European companies remain relatively upbeat, despite the fairly depressed conditions here. The broker says that declines in most areas appear… Continue reading Media Conference Finds Upbeat Sentiment

Spanish language network television continued to outperform the US advertising market in the first quarter of the year, showing growth of 19.5% over Q1 2002, according to estimate figures from TNS Media Intelligence/CMR. The group reports that overall media spend rose by 4.9% to $28.5 billion in the quarter, with just two categories – network… Continue reading US Adspend Grows 5% In First Quarter, Says CMR

After slipping back by 2% in March (see US Radio Revenues Dip 2% In March After Strong Start To The Year), the US radio sector has returned to slight growth in April, up by 1% year on year. According to the latest data from the US Radio Advertising Bureau (RAB), local and national revenues both… Continue reading US Radio Returns 1% Growth In April

The advertising downturn’s nadir looks to have passed, having hit in Q4 2002, according to Morgan Stanley. Media analysts at the broker say that they have become increasingly convinced that the worst is now over, with signs of stability seen in Q1 2003 persisting. The US remains stronger than Europe, with advertising growth of around… Continue reading Advertising Nadir Has Passed, Says Morgan Stanley

US broadcast television revenues showed no year on year growth in the first quarter, according to a Television Bureau of Advertising (TVB) analysis of TNS Media Intelligence/CMR data. Given that last year’s Q1 contained a boost to spend from the Olympics and political campaigning, the lack of growth is to be expected. The one exception… Continue reading US Broadcast TV Sees Flat Revenues In Q1

Things are certainly starting to firm up in the US, particular after the whopping upfront season, which has just closed around 15% higher than last year’s commitments. The upfront spend has exceeded pretty much everyone’s expectations and this will have a positive effect on the confidence of the industry. Aegis Group says that the advertising… Continue reading INSIGHTanalysis: Media Healthcheck – May 2003

US newspaper advertising revenues grew by 1.8% in the first quarter to reach $9.9 billion, according to preliminary estimates from the Newspaper Association of America (NAA). This continues a return to growth for the sector which began in Q3 2002 (see US Newspapers Emerge From Six Quarters Of Revenue Decline In Q3). Retail advertising spending… Continue reading US Newspaper Advertising Grows 1.8% In First Quarter

Merrill Lynch analysts have slightly downgraded their 2003 US and global advertising growth forecasts, but say that the cuts are much less severe than expected given the “gyrations” experienced so far this year. Viewed in this way, Merrill says that the adjustments are a good thing. US growth, excluding direct marketing, is now expected to… Continue reading Latest US And Global Ad Forecasts From Merrill Lynch

The US TV airtime upfront buying season has given a shot in the arm to the advertising industry by hitting record levels. Reports claim that the final tally could exceed $9 billion in committed spend. Last year, the upfront season fetched $8.1 billion – also a record figure. During upfront trading advertisers pre-book airtime slots… Continue reading US Upfronts Hit Record $9bn-Plus Autumn Sales

US advertising spend rose by 1.5% year on year in the first quarter, according to preliminary figures from Nielsen Monitor-Plus, the advertising information service of Nielsen Media Research. Hispanic television showed the greatest gain, at 15%, while national magazines grew 14%, and local newspapers rose almost 9%. US Advertising Growth, Q1 2003       … Continue reading US Advertising Grows 1.5% In First Quarter