More Agencies articles

Publishers are rapidly giving up on ways to fight back against the duopoly, writes Dominic Mills – but there is still a chance for them to ramp up their share of ad revenue.

Following its surprise acquisition of Karmarama last year, Accenture has moved further into adland this week by acquiring Brand Learning, a marketing and sales consultancy.

The latest results from Rajar paint a bright picture for radio, particularly in the commercial sector. Here, experts from Carat, Total Media and Starcom UK share their views on the findings.

Using a new and in-depth report, Andy Pearch outlines the key characteristics that will be fundamental for effective brand media management in the lead up to 2020.

The double sponsorship for The Great British Bake Off is a potential game-changer for Tate and Lyle and Dr Oetker, writes Dominic Mills – even if sharing devalues its currency.

The prize translates as a million quid’s worth of airtime on Channel 4 where Volvo’s ad campaign, which is focused on non-visible disability, will be broadcast.

Spark Foundry, Publicis’s recently rebranded Mediavest, has appointed John Antoniades as its managing director, global business, starting with immediate effect.

Key Capital Partners has taken a significant minority stake in the independent performance media agency.

Agencies and media owners will have the odd punch-up from time to time – but it is much better for everyone if the starting point is that they are essentially partners who have the occasional fight, writes Dominic Mills.

Sir Martin Sorrell takes “appropriate measures” on his own IT staff.