Agencies must rebuild trust and transform their trading desk models as client woes over fees, pricing and data privacy grow stronger, industry has heard.
Showing 1951-1960 of 2,402
More Agencies articles
As funny becomes the new serious, adland is set for a lot more than just belly laughs, writes Dominic Mills.
New and widely respected names from across the industry join the line up after last year’s inaugural ceremony.
It’s time for some ‘nudge’ thinking or choice architecture to help reframe the proposition to consumers, Dominic Mills believes
A member of ZenithOptimedia’s global executive, Vigh joins Blue 449 from his leadership role in Asia, where he was chairman, Greater China for VivaKi and ZenithOptimedia.
Speaking at the Future of National Newspapers conference this week, the Guardian’s commercial director Nick Hewat said despite creating the right mobile app, advertisers aren’t buying the ad space.
With more than 30,000 delegates and hundreds of stands, Dmexco can only be described as overwhelming. To help cut through the hubbub, Newsline has gathered views on the exhibition and conference from a range of experts.
The prolific rise of digital – and programmatic technology in particular – has disrupted the traditional role of the media agency, ZenithOptimedia’s CEO has said.
A host of big name entrepreneurs have joined the latest investment round, including Bartle Bogle Hegarty co-founder Sir John Hegarty, former Omnicom chairman Martin Boase, ex-TBWA president Michael Greenlees.
Greater self-reliance, new agency models and performance based metrics are top priorities for CMOs as they prepare for 2020.